Lazada Group
 |
|
| Type of business | Private |
|---|---|
| Headquarters | Singapore |
| Area served | Southeast Asia |
| Founder(s) | Alexander Samwer, Marc Samwer, Oliver Samwer |
| Industry | Internet |
| Services |
E-commerce (Online shopping) |
| Website | Lazada |
Lazada.com is a privately owned German e-commerce company founded by Rocket Internet in 2011. As of 2014, Lazada Group operated sites in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.
Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada's site; the marketplace accounted for 65% of its sales by the end of 2014.
As of April 2016, Lazada is majority-owned by Alibaba Group.
Lazada Group was founded in 2012 by Rocket Internet in Singapore with the intention of establishing the Amazon.com business model in Southeast Asia to take advantage of the nascent online consumer market and Amazon's weak presence there; Rocket is a German incubator that builds companies that copy the business models of successful US tech companies in emerging markets. Lazada's e-commerce websites soft launched in 2012 in Indonesia, Malaysia, the Philippines, Thailand and Vietnam. It raised four rounds of funding in 2012 and early 2013: JP Morgan invested an undisclosed amount in September, Swedish retailer Kinnevik invested $40 million in November, German private equity firm Summit Partners invested $26 million in December, and Tengelmann invested about $20 million in January 2013. It also added a 2-day guaranteed delivery services, addressing one of the most common complaints about Lazada's service, and one of its biggest challenges, which it had attempted to address by making a "massive, incalculable investment" in warehouses and delivery services.
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