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LOGO (TV channel)

Logo TV
Logo TV 2015.svg
Launched June 30, 2005; 11 years ago (2005-06-30)
Owned by Viacom Media Networks
Picture format 1080i (HDTV)
480i (SDTV)
Slogan Different by Design
Country United States
Language English
Broadcast area Nationwide
Replaced VH1 MegaHits
Sister channel(s) BET
CMT
Comedy Central
MTV
MTV2
MTV Tres
mtvU
Nickelodeon
Nick Jr.
Nicktoons
Spike
TeenNick
TV Land
VH1
Website www.logotv.com
Availability
Satellite
DirecTV Channel 272 (SD)
Dish Network Channel 254 (HD)
Cable
AT&T U-verse Channel 183 (SD)
Optimum TV Channel 179 (SD)
Verizon FiOS Channel 187 (SD)
Channel 687 (HD)
IPTV
Sling TV Internet Protocol television

Logo TV (often shorted to Logo) is an American digital cable and satellite television channel that is owned by Viacom Media Networks. From its launch up to February 21, 2012, the channel focused on lifestyle programming aimed primarily at LGBT people. Since February 21, 2012, however, the channel has been shifting its focus away from LGBT programming towards general cultural and lifestyle programming, prompting outrage from the channel's LGBT viewership, who responded by comparing the channel's new non-LGBT programming focus to that of the NBCUniversal-owned Bravo.

As of February 2015, approximately 51,337,000 American households (44.1% of households with television) receive Logo.

The channel launched June 30, 2005 as the first advertiser-supported commercial television channel in the United States geared towards the LGBT community. It was founded by former MTV executive Matt Farber. Its first president, Brian Graden, was named by Out Magazine as the 15th most powerful gay person in America in 2007. Logo replaced VH1 MegaHits when it was launched.

The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym. The channel's website says:

We chose the name "Logo TV" because a is an identity and nothing's more important than having your own, unique identity, and making it work for you. Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are.

Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia Communications Corporation, Cablevision, Time Warner Cable, and RCN Corporation. The broadcaster reached a deal with Comcast after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out and Out Traveler magazines. MTV Networks and Time Warner Cable announced an agreement December 11, 2006, to expand its distribution of Logo to additional markets. Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package.


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Wikipedia

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