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Konzum

Konzum d.d.
Private subsidiary
Traded as : KNZM (delisted)
Industry Retail
Founded Zagreb, Croatia, 1957
Headquarters Zagreb, Croatia
Key people
Ivica Todorić (CAE)
Slavko Ledić (CEO)
Products Grocery, General merchandise
Number of employees
11,886 (2014)
Parent Agrokor
Website www.konzum.hr

Konzum d.d. is Croatia's largest supermarket chain, with just over 700 stores open in Croatia and more than 12,000 employees. There are also Konzum stores in Bosnia and Herzegovina and in Serbia. Konzum serves over 650,000 customers each day. With its headquarters in Zagreb, it is part of the Agrokor company.

In July 2005 Konzum also founded a chain of drugstores, known as KOZMO. This chain, which by then had 42 stores with 242 employees, was sold to the Nexus ALPHA fund on 31 December 2009.

The first Konzum store was opened in Zagreb in 1957. Unikonzum was established in 1970 by joining four retail chain stores: Črnomerec, Konzum, Moslavka and Slavonia. Since then it has expanded into Croatia's biggest supermarket chain, Its business has grown a lot since Croatia broke off of former Yugoslavia. Konzum joined the Agrokor group in 1994.

In 1995, the name Unikonzum was changed back to Konzum and restructured its operations according to the project by the consultant and introduced their EPoS application.

In 2002, Konzum completed the acquisition of Alastor, the third largest food retailer in Croatia.

In 2008, Konzum had a turnover of 13.9 billion kuna (1.9 billion euro).

K Plus is the value product brand of Konzum. Food and household products are sold at affordable prices under the brand.

Konzum stores are named Konzum, Konzum Maxi, or Super Konzum according to their sizes.

Konzum Maxi is the medium-sized version of Konzum supermarket. They are located in Dubrovnik, Sisak, Ploče, Vis, Makarska, Split, Sinj, Šibenik Knin, Vodice, Zadar, Gospić, Otočac, Crikvenica, Krk, Pula, Rovinj, Umag, Poreč, Rijeka, Jastrebarsko, Zagreb, Varaždin, Čakovec, Bjelovar, Đakovo, Slavonski Brod, Osijek , Vinkovci and Pirovac.


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