Kebab Turki Baba Rafi
 |
|
| Subsidiary | |
| Industry | Middle Eastern food chain |
| Founded | 2003 (original) 2005 (franchise) |
| Founder | |
| Headquarters | Pondok Labu, Cilandak, South Jakarta, Indonesia |
|
Number of locations
|
1001 (2012) |
|
Key people
|
Nilam Sari (CEO) |
| Products | Kebabs, hamburgers, sandwiches, canai breads, drinks, kripiks, frozen foods |
| Parent | Baba Rafi Enterprise |
| Website | www |
Kebab Turki Baba Rafi is the world's largest chain of kebab, which operates more than 1000 outlets in Indonesia, Malaysia, Philippines and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneur, Nilam Sari. Beginning in 2005, the business applied the franchise system. It is owned by Baba Rafi Enterprise, the company which also owns Piramizza, Bebek Garang, and Voila! Indonesia.
A Kebab Turki Baba Rafi outlet is operated either by a franchisee or by the corporation itself. It is also a pioneer of sharia investing franchise in Indonesia.
Kebab Turki Baba Rafi primarily sells kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripiks, canai breads, and frozen foods. The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.
The business began in 2003, with a cart operated by Nilam Sari at Nginden Semolo Street in Surabaya, Indonesia. She built the business due to a journey to Qatar, where her father in law worked. There, she met many kebab sellers. According to Nilam, the most delicious kebab is from Turkey. She uses the "Turki" trademark for interested customers. The "Baba Rafi" name was taken from Arabian word, "baba" meaning father, and "Rafi" is inspired from her first child's name, Rafi Darmawan.
...
Wikipedia