KVET (AM)
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| City | Austin, Texas |
|---|---|
| Broadcast area | Austin-Round Rock metropolitan area |
| Branding | AM 1300 The Zone |
| Slogan | "Austin's Sports Talk Leader" |
| Frequency | 1300 kHz |
| First air date | October 13, 1946 |
| Format | Sports |
| Power | 5,000 watts (day) 1,000 watts (night) |
| Class | B |
| Facility ID | 35850 |
| Callsign meaning | K VETerans |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | KASE-FM, KHFI-FM, KPEZ-FM, KVET-FM |
| Webcast | Listen Live |
| Website | 1300thezone.com |
KVET (1300 AM), branded as "AM 1300 The Zone", is an Austin, Texas, radio station operating a Sports format. It is licensed to Austin, Texas, and is owned by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014). KVET is directional with 5,000 watts to the northwest over the Texas Hill Country during the daytime and 1,000 watts to the south over central Austin at night from a transmitter site just a few miles north of downtown. It shares studios with four other sister stations in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin within walking distance of St. Edward's University.
Shortly after the end of World War II, a group of young men pooled their resources to start a radio station in Austin, Texas. All of them were veterans of the conflict, hence K-VET AM 1300 signed on October 1, 1946. These men included future Texas Governor John Connally, future United States Representative Jake Pickle, future United States Ambassador to Australia Edward Clark, Jesse Kellam, and Willard Deason.
As was common in the 1940s and 1950s, KVET offered "full service" radio, block programming of music, news, talk, cooking shows, even soap operas. KVET also included programming for Austin's minority community, which was uncommon at the time. Spanish language news and music on "Noche De Fiesta"; music and news for the African-American community on The Elmer Akins Gospel Train.
In the 1950s, even more diversity was added to the lineup when Lavada Durst introduced Austin to R&B and "Jive Talk" on KVET's nighttime Dr. Hepcat Show.
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