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KVCE

KVCE
KWRD TheWord100.7 logo.png
City Highland Park, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding The Word 100.7
Frequency 1160 kHz
First air date March 1960 on 1150
Format Christian Talk (KWRD-FM simulcast)
Power 35,000 Watts (Daytime)
1,000 Watts (Nighttime)
Class B
Transmitter coordinates 33°10′37″N 97°40′36″W / 33.17694°N 97.67667°W / 33.17694; -97.67667 (day)
33°2′21″N 96°56′34″W / 33.03917°N 96.94278°W / 33.03917; -96.94278 (night)
Callsign meaning Voice (Former nighttime format)
Former callsigns KVIL (1960-1985)
KVIX (1985-1986)
KVIL (1986-1994)
KDMM (1994-2001)
KBIS (2001-2004)
KMGS (2005-2006)
Owner Dan Patrick
(Operated by Salem Media Group under local marketing agreement)
(Dallas Broadcasting)
Sister stations KEXB, KLTY, KSKY, KTNO, KWRD-FM, K273BJ

KVCE is a radio station in Highland Park, Texas that services the Dallas/Fort Worth Metroplex. The station is currently owned by Dallas Broadcasting, LLC and is operated by Salem Communications Corporation.

The station operates on 1160 kHz with 35,000 watts during the day and 1,000 watts at night and is owned by Texas Lieutenant Governor and Houston-based radio station owner Dan Patrick.

KVCE broadcasts on the frequency of 1160 kHz, a United States clear-channel frequency.

The station was formerly on 1150 kHz as KVIL and used the call letters KVIX from October 1985 to August 1986. The calls changed back to KVIL, which were in use until November 1994. The station was owned by Infinity Broadcasting until October 1996, when it was sold to Marcos A. Rodriguez, who was its owner until August 2003. Rodriguez programmed it with foreign language programs as KDMM. Due to the popular Pakistani and Indian music and talk programs, 1150 became all-South Asian formatted. Initially, the station was 1,000 watts daytime only with a 6 tower directional array north of Irving for a number of years. Either in the late 1980s or early 1990s, it was able to get a grant of 5 watts of power for night-time operation. With the directional signal looking right down I-635 on the north side of Dallas, it barely covered that area from the tower site to the I-635/US-75 interchange.

In 2001, KDMM changed to KBIS, and ran an all-Motown format still on 1150 kHz. When the station moved to 1160 (now with 35,000 watts day and 1,000 watts at night from two different 6 tower sites), it was revamped as Magic 1160, adding other soul songs to the playlists, but the call sign didn't change to KMGS until June 2005.

On August 23, 2006, the call sign changed to KVCE, to make way for a News–Talk format, which began less than a month later.


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