KTJM-FM
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| City | Port Arthur, Texas |
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| Broadcast area | /Houston |
| Branding | La Raza Radio |
| Frequency | 98.5 MHz (also on HD Radio) |
| Format | Regional Mexican |
| Language(s) | Spanish |
| Audience share | 1.7  (March 2017, Nielsen Audio[1]) |
| ERP | 100 kW |
| HAAT | 596 m (1,955 ft) |
| Class | C |
| Facility ID | 20489 |
| Transmitter coordinates | 30°1′2.2″N 94°32′47.9″W / 30.017278°N 94.546639°W |
| Callsign meaning | The JaM (From previous rhythmic oldies format) |
| Former callsigns | KHYS (1977-1999) KPAC-FM (1963-1977) |
| Owner | Liberman Broadcasting of Houston License LLC |
| Sister stations | KQQK-FM KEYH |
| Website | http://www.laraza.fm |
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| City | Freeport, Texas |
|---|---|
| Broadcast area | |
| Branding | La Raza Radio |
| Frequency | 103.3 MHz |
| First air date | September 16, 1985(license) June 6, 1988(as KGLF) |
| Format | Regional Mexican |
| ERP | 100 kW |
| HAAT | 303 m (994 ft) |
| Class | C |
| Facility ID | 69565 |
| Transmitter coordinates | 28°48′58″N 95°36′4″W / 28.81611°N 95.60111°W |
| Callsign meaning | Joy Of Jesus (From previous Christian format) |
| Former callsigns | KJOJ (1990-1991, 2012-present) KJOJ-FM (1991-2012) KGLF-FM (1985-1990) |
| Owner | Liberman Broadcasting of Houston License LLC |
| Sister stations | KQQK-FM KEYH |
| Website | http://www.laraza.fm |
KTJM (98.5 FM) and KJOJ-FM (103.3 FM) are radio stations simulcasting a regional Mexican format under the branding "La Raza". Licensed respectively to Port Arthur, Texas and Freeport, Texas, the two stations serve the area. The stations are currently owned by Liberman Broadcasting.
The station signed on in 1963 as KPAC-FM owned by Port Arthur College (hence the callsign PAC, which was also on its sister 1250 AM). The station was originally the FM counterpart to 1250 KPAC. Afterwards, the station became an automated Beautiful Music format with a 3000 watt signal on a 500-foot tower it shared with 1250 AM. The station changed its call sign to KHYS in 1977 with an album rock format after the AM and FM pair were bought by then Clear Channel Communications. In the mid 1980s, the format changed to Urban Adult Contemporary as "Y98.5, The Best Variety Of Hits and Dusties." In 1988, a 2000-foot tower was built near Devers for the station. The format changed to Urban Contemporary as "Kiss 98.5" going head to head with KMJQ, "Majic 102".
When "Yo 1590 Raps!" came about on KYOK 1590 AM in response to their flip from Gospel to Rap, in February 1991, the format changed back to "Y98.5 Is Back, playing the best variety of Hits and Dusties." In 1993, 103.3 KJOJ-FM and KYOK began simulcasting "Y98.5". KJOJ-FM has been simulcasting since. The station would play Smooth Jazz on Sundays.
On March 8, 1995, the simulcast flipped to Smooth Jazz, known as "Smooth FM 98.5 and 103.3".
On February 24, 1997, after stunting with a loop of the song Kiss by Prince, the format changed to Rhythmic CHR as "Kiss 98-5, Kiss Again 103-3", targeting the Hispanic teenage market playing heavy doses of Freestyle and House music, mimicking the style of Power 96 in Miami. In June 1998, the "Kiss 98-5, Kiss Again 103-3" format was tweaked again to rival "104 KRBE", by playing Rock/Pop based Top 40.
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