KSFM
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| City | Woodland, California |
|---|---|
| Broadcast area | Sacramento, California |
| Branding | 102.5 KSFM |
| Slogan | "1025" |
| Frequency | 102.5 (MHz) (also on HD Radio) 102.5 HD-2: Dance |
| First air date | February 4, 1961 (as KATT) |
| Format | CHR/Rhythmic |
| ERP | 50,000 watts |
| HAAT | 152 meters |
| Class | B |
| Facility ID | 59598 |
| Callsign meaning | K Sacramento's Favorite Music |
| Former callsigns | KATT (1961-1968) KRBT (1970-1974) |
| Owner |
CBS Radio (CBS Radio of Sacramento, Inc.) |
| Sister stations |
KHTK, KNCI, KYMX, KZZO part of CBS Corp. cluster with KOVR and KMAX-TV |
| Webcast | Listen Live |
| Website | ksfm.com |
KSFM (102.5 FM) is a Rhythmic Contemporary Hits formatted radio station serving the Sacramento, California, area. Its city of license and transmitter are located in Woodland in Yolo County but the studios and offices are on Commerce Circle in Sacramento. KSFM is owned by CBS Radio, which in turn is part of CBS Corporation's Sacramento radio and TV cluster, which includes Adult Contemporary 96.1 KYMX, Hot Adult Contemporary 100.5 KZZO, country music 105.1 KNCI, sports talk 1140 KHTK, CBS affiliate KOVR TV, and CW affiliate KMAX-TV.
KSFM's previous slogan was "Sacramento's #1 Station for Hip-Hop and R&B" from 2006 to 2010, when it changed its slogan to just "1025" with a broadened mix on R&B/Hip-Hop and Rhythmic Pop product. CBS Radio bills KSFM as a Rhythmic Top 40 due to its multicultural listenership, as it currently holds the spot for the 4th most listened to radio station in Sacramento, averaging around 500,000 listeners per day. Its core audience includes teens, and adults in the 18-34 agegroup (mostly females).
KSFM originally signed on the air in 1961 as MOR KATT ("The Tiger Tail"), but by 1968 went dark. The call letters KSFM were previously assigned to a station in Sacramento on 96.9 FM, but that station was sold to the owners of PSA airline and renamed as KPSC. In 1970 the Woodland station returned to the air as Top 40 KRBT ("Robot 10-25"), which started out with live jocks, only to go automated shortly thereafter. The station's owners (Tiger Broadcasting) sold the operation to Kula Broadcasting for $94,000.00. Kula Broadcasting, owners of KGMS-AM (1380) took contol of the station on April 1, 1972 and switched the format from automated Top 40 to automated Easy Listening and changed the call letters to KSFM. In early 1974, Kula Broadcasting searched for a new programmer and new format to run on the station, after upgrading the station's transmitter and signal. The owners hired Don Wright, formerly of KZAP, KXOA/KNDE and KRBT. His plan for the station was “formatted” progressive rock. Unlike mostly freeform KZAP, KSFM’s new format would be rock-based, albeit somewhat eclectic in approach. The air talent would have a mid-tempo delivery style (neither fast and screaming nor completely laid back). The station would also keep the KSFM call letters, but would have the moniker “Earth Rock 102, KSFM.”
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