KMAX-TV
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Sacramento//Modesto, California United States |
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| City | Sacramento, California |
| Branding | CW 31 (general) Good Day (morning newscast) CBS 13 News on CW 31 (evening newscasts) |
| Channels |
Digital: 21 (UHF) Virtual: 31 () |
| Affiliations | The CW |
| Owner |
CBS Corporation (Sacramento Television Stations, Inc.) |
| First air date | October 5, 1974 |
| Call letters' meaning |
MAXimum Entertainment (per old station advertisement) |
| Sister station(s) | KOVR, KHTK, KNCI, KSFM, KYMX, KZZO |
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| Former channel number(s) |
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| Transmitter power | 1000 kW |
| Height | 614 m |
| Facility ID | 51499 |
| Transmitter coordinates | 38°14′24″N 121°30′3″W / 38.24000°N 121.50083°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | sacramento |
KMAX-TV, virtual channel 31 (UHF digital channel 21), is a CW owned-and-operated television station located in Sacramento, California, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, as part of a duopoly with CBS owned-and-operated station KOVR (channel 13). The two stations share studio facilities located on KOVR Drive in West Sacramento, KMAX's transmitter is located in Locke.
The station first signed on the air on October 5, 1974 as KMUV-TV, operating as an independent station. It originally operated from studio facilities located on Media Place in Sacramento. The station was originally owned by Sid Grayson and had carried an all-movie format to counter-program against the area's other established stations, particularly then-independent KTXL (channel 40, now a Fox affiliate). However on May 1, 1976, KMUV abandoned its all-movie format and largely began to air Spanish-language programming, along with some English-language religious programs (such as The PTL Club). On April 2, 1981, Koplar Broadcasting (then-owner and founder of St. Louis' KPLR-TV) purchased channel 31 and relaunched it on April 6 of that year under the callsign KRBK-TV (the callsign was named for company founder Harold Koplar's son, Robert "Bob" Koplar), formatted as an English-language general entertainment independent to compete directly with KTXL.
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