KPHW
| City | Kaneohe, Hawaii |
|---|---|
| Broadcast area | Honolulu, Hawaii |
| Branding | Power 104.3 |
| Slogan | "Hawaii's Hit Music Channel" |
| Frequency | 104.3 (MHz) |
| First air date | 1997 |
| Format | Rhythmic Contemporary |
| ERP | 75,000 watts |
| HAAT | 645 meters |
| Class | C |
| Facility ID | 27424 |
| Callsign meaning | Power HaWaii |
| Former callsigns | KXME (1997-2004) |
| Owner |
SummitMedia LLC (SM-KPHW, LLC) |
| Sister stations | KCCN-FM, KINE-FM, KKNE, KRTR-FM |
| Webcast | Listen Live |
| Website | power1043.com |
KPHW (104.3 FM) is a Rhythmic Top 40 station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market. The Summit Media outlet known as Power 104.3 (billed as "Hawaii's Hit Music Channel"), broadcasts at 104.3 MHz with an ERP of 75 kW. It is also transmitting on Oceanic Time Warner Cable digital channel 858 for the entire state of Hawaii.
The station hit the airwaves at 3 PM on October 23, 1997 as KXME, Xtreme Radio @ 104.3 until 2001, and 104-3 XME Hawaii's #1 Hit Music Station from 2001 to 2004, and offered a Mainstream Top 40 direction that focused on Hip hop and Modern Rock hits. During the early years of the station, it tended to play very unusual music on the station, including one of the first instances of playing a heavily edited version of the Insane Clown Posse's Boogeyman. It proved to be a success at first, but by 1998 it would wear out its welcome, resulting in the station dropping the Modern Rock tracks and shifting to a Rhythmic Top 40 direction. It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of three Rhythmic Top 40 outlets in the Honolulu market, the competitions being KUBT 93.9 The Beat and KDDB 102.7 Da Bomb.
In 2004 it changed its call letters to KPHW and adopted the "Power 104.3" handle to reflect its current position and focus on R&B/Hip-Hop product, but by 2010, it began moving more towards Rhythmic Pop tracks, which became more noticeable after the recent departures of Top 40/CHR rival KQMQ and longtime Rhythmic rival KIKI, the latter returning as KHJZ. Like both KHJZ and KDDB, KPHW's playlist favors more hit-driven product while retaining the Hip-Hop elements. Notable on-air personalities include "KC and Tantra" in the morning, "Island Boy" in the afternoons, and Micah Banks in the evenings. In September 2016, KPHW dropped "Hits & Hip-Hop" as its slogan in favor of "Hawaii's Hit Music Channel" in the wake of former competitor KHJZ's return to Rhythmic and Contemporary Hits and their similar slogan "93.9 The Beat, Hawaii's #1 Hit Music Station."
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