KDDB
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| City | Waipahu, Hawaii |
|---|---|
| Broadcast area | Honolulu |
| Branding | 102.7 Da Bomb |
| Slogan | "All The Hits Now" |
| Frequency | 102.7 MHz |
| First air date | 1990 |
| Format | Rhythmic Contemporary |
| Audience share | 5.6 (Fall 2016, Nielsen Audio[1]) |
| ERP | 61,000 watts |
| HAAT | 577 meters |
| Class | C |
| Facility ID | 38244 |
| Transmitter coordinates | 21°23′49.0″N 158°05′58.0″W / 21.396944°N 158.099444°W |
| Callsign meaning | Hawaiian slang for "It's The Bomb!", meaning great or awesome |
| Former callsigns | KDEO (1990–1998) KKHN (1998–2000) |
| Owner | Ohana Broadcast Company, LLC |
| Webcast | Listen Live |
| Website | www.1027dabomb.net |
KDDB (102.7 FM), also known as 102.7 Da Bomb, is a Rhythmic Top 40 station licensed to Waipahu, Hawaii and serves the Honolulu radio market. The Ohana Broadcast Company, LLC station is known as "102.7 Da Bomb". It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of three Rhythmic Top 40 outlets in the Honolulu market, the competition being KUBT and KPHW. It also transmits on Oceanic Time Warner Cable digital channel 854 for the entire state of Hawaii.
The station debuted in 1990 as country outlet KDEO.
In 1991, the station flipped to an eclectic freeform format as "Radio Free Hawaii", which proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts). Due to the FCC relaxing its rules on local frequency ownership, the frequency was sold in March 1997. Loew Broadcasting, the owner of the frequency, based on recommendations from a mainland consulting firm, had changed the format to classic rock for about six months from 1994–1995. This format was not popular and Radio Free Hawaii returned to the air.
Despite the popularity of the voting-based format, Radio Free Hawaii had trouble generating revenue. The station's manager, "Sheriff" Norm Winter, stated in an interview years later that this was due to his refusal to subscribe to the Arbitron ratings system, as the fee to subscribe was $50,000 at the time. Advertisers at the time relied mainly on the Arbitron ratings to buy airtime, and were not impressed by Winters' own in-house research showing that the station was in the top 3 stations in Oahu listenership. As a result, the station went deeper and deeper into debt.
The station, under Winter's leadership, was instrumental in starting the first annual rock festival in Hawaii, the Big Mele.
On March 7, 1997, new owners dropped the Radio Free format for Adult R&B as "Cool 102.7". However, it didn't attract listeners or ratings, and in 1998 it returned to country as KKHN, "Double K Country".
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