KOOO
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| City | La Vista, Nebraska |
|---|---|
| Broadcast area | Lincoln/Omaha, Nebraska |
| Branding | 101.9 The Keg |
| Slogan | Variety That Rocks! |
| Frequency | 101.9 MHz |
| First air date | 1958-06-22 (as KFMQ at 95.3) |
| Format | Classic rock |
| ERP | 100,000 watts |
| HAAT | 365 meters (1,198 ft) |
| Class | C |
| Facility ID | 35067 |
| Transmitter coordinates | 41°03′1.00″N 96°11′33.00″W / 41.0502778°N 96.1925000°W |
| Former callsigns | KFMQ (1958-1992) KYNN (1992-1994) KGDE (1994-1998) KZFX (1998-2002) KLTQ (2002-2007) |
| Former frequencies | 95.3 MHz (1958-1973) |
| Owner |
NRG Media (NRG License Sub, LLC) |
| Sister stations | KMMQ, KOIL, KOPW, KOZN, KQKQ, KZOT |
| Webcast | Listen Live |
| Website | 1019thekeg.com |
KOOO (101.9 FM, "101.9 The Keg") is a radio station broadcasting a Classic rock music format. Licensed to La Vista, Nebraska, United States, the station serves the Lincoln and Omaha areas. The station is currently owned by NRG Media, LLC. Its studios are located at Dodge Street and 50th Avenue in Midtown Omaha, and its transmitter site is located southwest of Springfield, Nebraska.
The station was assigned the call letters KFMQ-FM beginning in 1958, and was located on 95.3 FM. In 1973, KFMQ moved to 101.9 FM. The station was initially licensed to Lincoln.
Beginning in 1973, 101.9 was known as "Q102, Nebraska's Rock & Roll Legend", carrying an Album Rock format. The format lasted until October 3, 1992, when, without warning, the format was dropped and flipped to "Omaha's Young Country, 101.9 KYNN". While the "Hit Kicker" began to gnaw its way up the ratings chart, the station failed to make money, with Midwest Communications selling the station to Mitchell Broadcasting. On February 21, 1995, after stunting with an automated countdown, KYNN became Nebraska's first alternative rock station as "101.9/107.7 The Edge", with a translator on K299AK 107.7 FM to better cover Omaha (at the time, the station's transmitter was located southeast of Eagle, Nebraska; the transmitter would be moved to its current location in late 2001, while K299AK would later simulcast KBLR's then-urban contemporary format until 2007, when that format moved to KCTY and the translator was discontinued due to a new sign-on from Malvern, Iowa), with new call letters KGDE. Ironically, the move from Rock to Alternative would have made sense prior to the attempted country format, but the format didn't exist commercially yet. On April 10, 1998, at 3 p.m., "The Edge" signed off and began stunting by playing It's the End of the World as We Know It (And I Feel Fine) by R.E.M on a loop until 8 p.m. that evening, then went into a simulcast of Sweet 98, before flipping to classic hits as "101.9 The Fox" on the 13th at 5:30 AM, with new call letters KZFX adopted on April 24. "The Fox" ended on February 1, 2002, as 101.9 began stunting with the song "Winter Wonderland" on a loop until flipping to AC as "Lite Rock 101.9" on the 4th at 9 a.m., with new call letters KLTQ to go along with the change. The format lasted until 3 p.m. on December 26, 2007, when 101.9 flipped to Adult Hits as "101.9 The Big O", and adopted its current call letters two days later.
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