KLAT
| City | Houston, Texas |
|---|---|
| Broadcast area | Greater Houston |
| Branding | "Univision Deportes Radio 10-10" |
| Frequency | 1010 kHz |
| First air date | July 31, 1961 |
| Format | Sports Talk |
| Language(s) | Spanish |
| Audience share | 0.0  (March 2017, Nielsen Audio[1]) |
| Power | 5,000 Watts (day) 3,600 Watts (night) |
| Class | B |
| Transmitter coordinates |
29°53′47″N 95°17′25″W / 29.89639°N 95.29028°W (day) 29°51′44″N 95°30′42″W / 29.86222°N 95.51167°W (night) |
| Callsign meaning | La Tremenda (former branding) |
| Former callsigns | KODA (1961–1979) |
| Owner |
Univision (Tichenor License Corporation) |
| Sister stations |
KLTN, KOVE, KAMA-FM, KQBU Also part of the Univision Cluster: TV Stations KFTH-DT and KXLN |
| Website | Univision Deportes Radio 1010 AM Site |
KLAT (1010 AM), branded as "Univision Deportes Radio 10-10", is a Spanish language Sports Talk radio station in the Houston, Texas, metropolitan area. It is currently owned by Univision.
The station also serves as the Spanish radio flagship of the Houston Astros and the Houston Texans. KLAT has studios in Uptown Houston and the transmitter site is in northeast Houston.
1010 KLAT signed on as KODA July 31, 1961 by Paul Taft of the Taft Broadcasting Company [2] (no relation to Taft Broadcasting of Cincinnati, Ohio) in order to reach a mainstream audience who, at the time, mostly had AM-only radios. KODA had already operated on FM radio at 99.1 megahertz since 1958 when the former KPRC-FM, then KODA-FM (now KODA), was acquired. Both stations broadcast a simulcast beautiful music format (competing with KXYZ) and brought back ABC Radio network programs to Houston. Several years before, KXYZ dropped the ABC Radio affiliation, which resulted in the network only being aired on the eastern rimshot 1360 KWBA (now KWWJ) Baytown, Texas until KODA's sign-on. KODA was a daytimer in the beginning of its existence, meaning Taft could operate the medium wave station only in the daytime (presently licensed as "Class D") while the FM simulcasted the AM station during the day and continued the programming during the overnight hours when the AM station had to shutoff at sunset.
In 1978, Group W Westinghouse Broadcasting purchased the stations from Taft and quickly re-sold the AM station. The KODA calls were then changed to KLAT in 1979, along with the format flipping to popular Spanish language music, branded as "La Tremenda". The name La Tremenda 1010 (which translates literally to "The Tremendous 1010") was a slogan created by the station's founders Marcos Rodriguez, Sr. and Marcos A. Rodriguez.
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Wikipedia