KHIP

KHIP
City	Gonzales, California
Broadcast area	Santa Cruz Monterey Salinas, California
Branding	104.3 The Hippo
Frequency	104.3 MHz
Repeater(s)	104.3 KHIP-FM1 (Carmel Valley) 106.1 K291AE (Seaside)
First air date	1990 (as KPUP-FM)
Format	Classic rock
ERP	2,600 watts
HAAT	155 meters
Class	A
Facility ID	9858
Callsign meaning	K HIPpo
Former callsigns	KPUP-FM (1990-1991) KHKN-FM (1991-1992) KKLF (1992-1995) KMBY-FM (1995-2002) KTEE (9/5/2002-9/12/2002)
Owner	Mapleton Communications (Mapleton License of Monterey, LLC)
Webcast	Listen Live
Website	thehippo.com

KHIP is a commercial radio station in Gonzales, California, broadcasting to the Santa Cruz-Monterey-Salinas, California area on 104.3 FM. Its studios are in Monterey while its transmitter is located east of Salinas.

KHIP airs a classic rock music format branded as "The Hippo".

KKLF was a Spanish language station in 1995 when it simulcast KIEZ.

104.3 was home of alternative rock KMBY which moved to 103.9 in a major switch in 2002.