KDXX
| City | Lewisville, Texas |
|---|---|
| Broadcast area | Dallas/Fort Worth |
| Branding | Latino Mix 107.1 / 107.9 |
| Frequency | 107.9 MHz (also on HD Radio) 107.9 HD-2 simulcast of KFZO "La Jefa 99.1". |
| First air date | 1992 (as KPXG) |
| Format | Latin Pop |
| Language(s) | Spanish |
| ERP | 100,000 watts |
| HAAT | 299 meters |
| Class | C1 |
| Facility ID | 57376 |
| Transmitter coordinates | 33°19′42.4″N 97°03′57.4″W / 33.328444°N 97.065944°W |
| Former callsigns | KPXG (1992-1994) KECS(1994-1998) KDOS (1998-2002) KDXX-FM (1/2002-6/2002) KDXX (2002-2003) KESS-FM (2003-2013) KFZO (2013-2016) |
| Owner |
Univision Radio (KECS-FM License Corporation) |
| Sister stations |
KESS, KFLC, KFZO, KLNO Also part of the Univision Cluster: TV Stations KUVN and KSTR |
| Webcast | Listen Live (via iHeartRadio) |
| Website | www.1079dallas.com |
KDXX (107.9 FM), is a Latin Pop station serving the Dallas/Fort Worth metroplex in Texas. The station is licensed in Lewisville, Texas, and owned and operated by Univision Radio. The station's studios are located along the John W. Carpenter Freeway in the Stemmons Corridor of Northwest Dallas, and the transmitter is located north of Denton.
The KESS call letters were first used in D/FW in the spring of 1976 when Marcos Rodriguez, Sr. father of Marcos A. Rodriguez gained control of a country station, KBUY-FM, on 93.9 FM. That station changed to 94.1 when it moved its transmitter to Cedar Hill, TX in order to avoid a spacing problem with another Dallas station.
The current version of 107.9 was made possible when Marcos A. Rodriguez successfully obtained a new class C2 licensed to Gainesville, Texas, and purchased 107.9, a Class C licensed to Corsicana, Texas. After Rodriguez sold to Heftel Broadcasting and Mac Tichenor gained control of HBC, Tichenor moved the Corsicana signal south to the Waco market (as the new class A6 in Robinson, TX called KHCK-FM) and allowed the Gainesville signal to upgrade and move into Dallas as a class C1 in Lewisville, TX. The upgrade project had been started under the Cecil Heftel version of HBC, and completed by the engineers at Tichenor Media/HBC working under David Stewart (now owner of radio station in Texas and head of upgrade consultancy Moving Target Consulting Works). The call letters changed a few times through KDXX and KESS-FM.
On February 19, 2009, the Regional Mexican station branded as "La Que Buena" was moved from KESS-FM to 107.1 FM (KDXX) and 99.1 FM (KFZO). The reggaeton-formatted station and the "La Kalle" (Spanish for "The Street") branding were then moved to KESS-FM and shortly after, the format was retooled to Latin Pop.
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Wikipedia