KBIG
 |
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| City | Los Angeles, California |
|---|---|
| Broadcast area | Greater Los Angeles |
| Branding | 104.3 MYfm |
| Slogan | More Music, More Variety |
| Frequency | 104.3 MHz (also on HD Radio) |
| First air date | February 15, 1959 |
| Format |
Hot AC HD2: Pride Radio |
| Audience share | 5.1  (January 2017, Nielsen Audio[1]) |
| ERP | 65,000 watts |
| HAAT | 928.0 meters (3,044.6 ft) |
| Class | B |
| Facility ID | 6360 |
| Callsign meaning | Carl "Mr. BIG" Bailey |
| Former callsigns | KBIG-FM (1959-2013) |
| Owner |
iHeartMedia (AMFM Broadcasting Licenses, LLC) |
| Sister stations | KFI, KRRL, KIIS-FM, KLAC, KOST, KEIB, KYSR |
| Webcast | Listen Live (via iHeartRadio) |
| Website | 1043myfm.com |
KBIG (104.3 FM 104.3 MYfm) is an FM radio station in Los Angeles, California, owned by iHeartMedia. The station plays a Hot Adult Contemporary format heavy on music from current hits through the 1990s. The station has studios located in Burbank and its transmitter is based on Mount Wilson.
KBIG was first founded by John H. Poole in 1952 as an AM radio station originating from Catalina Island off the coast of California. Known as "The Catalina Island Station," Poole knew KBIG would have wide coverage of Southern California by broadcasting the station's directional signal across ocean water. KBIG was heard from Santa Barbara to San Diego, including the large audience in Los Angeles. The station became popular presenting an Island theme and scheduling music, news, and commercials on a different sequence from his competitors. "We knew if you changed stations during a commercial, you would always find music on K-BIG," Poole claimed. The call letters were named in honor of the station's original disc jockey, Carl "Mr. Big" Bailey. The AM station was sold to religious broadcasters in 1980 and now operates as 740 KBRT.
In 1959 KBIG began simulcasting its AM signal on the 104.3 FM frequency (where KBIG continues to broadcast today). The format was Beautiful music, playing lush instrumental versions of Hollywood, Broadway and pop songs with an occasional vocal. KBIG also had its staff of "KBIG Singers", who would sing the station's jingles and also record station albums to offer to listeners.
Over time, the Beautiful music format began to age. In 1987, the station dropped instrumentals and became a soft adult contemporary station, placing it as a direct competitor to 103.5 KOST, which had made a similar transition a few years earlier. Both stations enjoyed high ratings and were heard in many Los Angeles offices and work places.
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