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KBRT

KBRT
K-Brite 740.png
City Costa Mesa, California
Broadcast area Los Angeles
Slogan K-Brite
Frequency 740 kHz(also on HD Radio)
Format Christian radio
Power 50,000 watts day
190 Watts night
Class D
Facility ID 34588
Transmitter coordinates 33°49′44″N 117°38′18″W / 33.82889°N 117.63833°W / 33.82889; -117.63833Coordinates: 33°49′44″N 117°38′18″W / 33.82889°N 117.63833°W / 33.82889; -117.63833
Former callsigns KBIG (1952-1979)
Owner Crawford Broadcasting
(Kiertron, Inc.)
Webcast Listen Live
Website kbrt740.com

KBRT (740 AM, known on-air as KBRITE) is a Southern Californian Christian radio station. It airs Christian talk radio programming from Costa Mesa, California to Los Angeles, Orange County, the Inland Empire, San Diego, and Santa Barbara. The station broadcast at 10,000 Watts sunrise to sunset at 740 kHz. On 28 February 2013, when KBRT moved to a new transmitter site near Corona, California; started broadcasting at 50,000 watts sunrise to sunset; and had the city of license changed to Costa Mesa. The studio and business offices remain located in Costa Mesa. KBRT is a Class D station broadcasting on the Canadian clear-channel frequency of 740 AM. CFZM in Toronto, Ontario, Canada is the dominant North-American station on 740 AM.

KBRT is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.

The station went on air in 1952. It was founded by entrepreneur John H. Poole as KBIG. Poole had worked at KEZY Anaheim, California, and was founder of channel 22 KBIC-TV (now KWHY-TV) in Los Angeles. Later he would own KBIG-FM.

Studios were located at the transmitter site on Avalon, later on the mainland coast.

From the beginning there were contentious disagreements with co-channel KCBS San Francisco over interference between the stations. Much of the path between stations' wavefronts was over highly conductive seawater.


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