JustFab
| Available in | English |
|---|---|
| Founded | March 2010 |
| Country of origin | United States |
| Key people | Don Ressler and Adam Goldenberg, Founders |
| Industry | E-commerce |
| Divisions |
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| Website | www.Techstyle.com |
| Registration | Required |
| Current status | Active |
TechStyle Fashion Group, formerly JustFab Inc., is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences.
TechStyle Fashion Group is the parent company of a portfolio of five online subscription service brands including JustFab, FabKids, ShoeDazzle and Fabletics.
The company was founded by Don Ressler and Adam Goldenberg in March 2010.Kimora Lee Simmons joined JustFab as President and Creative Director in September 2011.
TechStyle (operating under the name JustFab) received $33 million in funding from US venture capital firm Matrix Partners in 2011. In 2012 the company received an additional $76 million from Matrix Partners, Rho Ventures, Technology Crossover Ventures, and Intelligent Beauty and expanded its operations internationally to Canada, Germany, and the UK.
In January 2013, TechStyle, then JustFab, acquired children's fashion subscription company FabKids. Despite the similarity in their names, there was no previous association between the two companies.
Celebrities who have released collections through TechStyle sub brand, JustFab include singer-songwriter Avril Lavigne and YouTube beauty gurus Elle and Blair Fowler.
A television show about the TechStyle sub brand JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as President and Creative Director, and the duties of the company's marketing, merchandising, and public relations departments.
TechStyle continued international expansion into Spain and France after acquiring The Fab Shoes in May 2013.
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