Juicebox (TV channel)
| Stingray Juicebox | |
|---|---|
Stingray Juicebox logo
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|
| Launched | December 6, 2001 |
| Owned by | Stingray Digital |
| Picture format | 480i (SDTV) |
| Country | Canada |
| Language | English |
| Broadcast area | Nationwide |
| Headquarters | Toronto, Ontario |
| Formerly called | MTV2 (2001–2005) PunchMuch (2005–2011) Juicebox (2011–2016) |
| Sister channel(s) |
Stingray Loud Stingray Vibe Stingray Retro |
| Website | juicebox |
|
Availability
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| Satellite | |
| Shaw Direct | Channel 159 / 530 |
| Cable | |
| Available on many Canadian cable systems | Consult your local cable provider for channel availability |
| IPTV | |
| Bell Aliant Fibe TV | Channel 228 |
| MTS | Channel 323 |
| Optik TV | Channel 252 |
| SaskTel | Channel 150 |
Stingray Juicebox is a Canadian English language Category B music video specialty channel owned by Stingray Digital. Stingray Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens.
In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a specialty service called "Music 5" that would consist of five separate music video channels that would each focus on a specific musical genre – dance, pop, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV brand in Canada for several their channels. Although it was expected that 3 MTV branded genre-specific music channels would launch, on December 6, 2001, only one channel was launched, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister network MTV Canada. MTV2 was structured as a free-form music video channel that aired music videos from various artists from different genres aimed a teens to young adults, in addition to a small number of concert series including the MTV Canada original series, Pepsi Breakout.
In April 2004, CHUM Limited announced it would purchase Craig Media for CAD$265 million; Craig's interest in MTV2 was included in the sale. The sale was approved by the CRTC on November 19, 2004, and the transaction was completed two weeks later on December 1.
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