Joanna Hoffman
| Joanna Hoffman | |
|---|---|
| Born |
Joanna Karine Hoffman July 27, 1955 Poland |
| Alma mater |
Massachusetts Institute of Technology University of Chicago |
| Known for | Member of both the original Macintosh team and NeXT team |
| Spouse(s) | Alain Rossmann |
| Children | 2 |
Joanna Karine Hoffman (born July 27, 1955) is a marketing executive. She was one of the original members of both the Apple Computer Macintosh team and the NeXT team.
Hoffman was born in Poland, the daughter of film director Jerzy Hoffman and his Armenian former wife Marlene. She lived with her mother in the Soviet Union until age 10, when she went to live with her father in Warsaw, Poland. Around age 12 in 1967, her mother married an American and moved to Buffalo, New York; she got her visa and soon joined them in the United States. Hoffman quickly became fluent in English and excelled in school.
She became estranged from her father, who has directed notable films, including The Deluge (1974), which was nominated for the Academy Award for Best Foreign Language Film for Poland. Her family suffered during World War II and her great-grandparents died in the Holocaust. Her father was deported to Siberia but survived.
She has a background in anthropology, physics, and linguistics, a Bachelor of Science in Humanities and Science from MIT, and pursued a doctorate (which she did not complete) in archaeology at the University of Chicago at the Oriental Institute. In 1979, she was scheduled to travel to Iran for an archaeology dig. She stopped in Poland to visit her grandmother and received word from Iran that she would have to return to the United States because of the Iranian Revolution.
Hoffman was on a leave of absence from the University of Chicago when she was encouraged by her friends to attend a lecture at Xerox PARC in California. While there, she had "a heated discussion after the lecture" with Jef Raskin. The discussion focused on "what computers should look like and how they should improve people's lives." Raskin was so impressed with Hoffman that he asked her to interview for a position at Apple. She began on the Macintosh project in October 1980 as part of Raskin's initial team of Burrell Smith, Bud Tribble, and Brian Howard. At the time she began, the Mac was "still a research project" Her position "constituted the entire Macintosh marketing team for the first year and a half of the project." She also wrote the "first draft of the Macintosh User Interface Guidelines." Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia. She later followed Steve Jobs to NeXT, as one of its original members.
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