Joakim Berg
| Joakim Berg | |
|---|---|
| Birth name | Herbert Joakim Berg |
| Also known as | Jocke Berg |
| Born |
16 March 1970 Eskilstuna, Sweden |
| Genres | Rock, pop |
| Occupation(s) | Singer, Songwriter, Musician |
| Instruments | Vocals, guitar |
| Years active | 1995–present |
| Labels | Universal |
| Associated acts | Kent |
Herbert Joakim "Jocke" Berg (born 16 March 1970 in Eskilstuna, Sweden) is a Swedish singer, songwriter and musician, best known as the lead singer of Swedish Rock/Pop band Kent. Berg rarely gives interviews, saying in one: less is more. Berg has tended to write lyrics in Swedish because he wants to avoid the use of cliché-ridden English lyrics, which often happens when Swedish artists sing in English. Kent’s lyrics contributed to their development from indie band to broad mass appeal as songs in Swedish are preferred among the slightly older population that Kent has attracted, according to an academic who has studied the band in their sociological and national context.
Berg was born and grew up in Eskilstuna. He moved to in 1993 after the founding of Kent, and has lived there since. Berg is the main songwriter, lead singer and rhythm guitarist in the band. He is the older brother of director Adam Berg, who has directed several of Kent's music videos.
Berg has written songs for Titiyo (most notably "Come Along", the third-most-played song by Swedish songwriters on Swedish radio during 2000-09), Lisa Miskovsky and Freddie Wadling. Besides his role in Kent, he also had a side project called Paus with The Cardigans guitarist Peter Svensson. Paus released a self-titled album in 1998. In 2012 Petra Marklund (internationally known as September) released a Swedish-language record in Sweden; Berg wrote the songs Händerna mot himlen and Sanningen, The record reached the Swedish Top 10 immediately after release. Marklund has periodically taken the stage with Kent at concerts on the song Svart Sno. In 2015, Joakim Berg colloborated with Avicii in the song "I'll Be Gone", and debuted on Tiësto's Club Life podcast, and was the first track on December's installment of Avicii's LE7ELS podcast.
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