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Is Not Magazine


Is Not Magazine was an alternative bi-monthly magazine in the form of a 1.5m x 2m bill poster, produced in Melbourne, Australia. It was created by five young Melbourne writers and designers, who edited the magazine: Mel Campbell, Stuart Geddes, Natasha Ludowyk, Penny Modra and Jeremy Wortsman. The first issue appeared on 9 April 2005, and after eleven issues (plus several special issues) the magazine was officially declared defunct on 30 August 2008.

Most of the content was by the editorial team or from young local writers and illustrators, though submissions of articles, reviews, fiction, or other responses to the themes for a planned issue were open to anyone. Is Not contributors also hailed from Finland, the United States and Argentina.

The magazine was posted at 50 sites around Melbourne on public walls and in venues including cafés, bars and laundromats. Is Not was a non-profit enterprise that received no revenue from advertising; instead it was funded by charging entry to its issue launches, which were themed parties with live music and entertainment rather than traditional literary launches.Is Not was also available worldwide by sales of subscriptions and back issues on its online store. It was only available in its full-size poster format.

Is Not exclusively used fonts created by the European typographic design studio Underware. Issue four was repackaged in booklet format (though at full size and with no other changes to its layout) as Is Not Take-Away #1, intended as a showcase of Underware's typography.

In October 2007, Is Not produced a special issue in conjunction with the Melbourne International Arts Festival to celebrate the career of festival guest, choreographer Merce Cunningham. The editors described the "Who Is Merce Cunningham?" issue as "a map-like interconnected sea of names, works, events, and places associated with Merce, along with articles that form a group/personal/historical document of this artist and his contribution to contemporary art and culture."


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