Heat (EP)
| Heat |
 |
|
Fragrance by Beyoncé
|
| Type |
Women's fragrance |
| Released |
February 3, 2010 |
| Label |
Givaudan’s Claude Dir & Olivier Gillotin |
| Tagline |
Catch the fever |
| Successor |
Heat Ultimate Elixir |
| Website |
Official Website |
| Heat Ultimate Elixir |
 |
|
Fragrance by Beyoncé
|
| Type |
Women's fragrance, limited edition |
| Released |
September 2010 |
| Label |
Givaudan’s Claude Dir & Olivier Gillotin |
| Tagline |
Catch the Fever |
| Predecessor |
Heat |
| Successor |
Heat Rush |
| Heat Seduction |
|
Fragrance by Beyoncé
|
| Type |
Women's fragrance |
| Released |
August 2016 |
| Label |
Givaudan's Claude Dir & Olivier Gillotin |
| Tagline |
Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced. |
| Predecessor |
Heat Kissed |
| Website |
Official website |
Heat is a perfume endorsed by Beyoncé. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. The product, which was released on February 3, 2010, uses the tagline "catch the fever". The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.
The fragrance's commercial, directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom. Macy's sold US$3 million worth of Heat between early February and early March 2010. It received mixed reviews from critics, and it was nominated at several fragrance award ceremonies.
Heat was followed by five additional releases: Heat Ultimate Elixir meant to capture a more private side of the entertainer, Heat Rush intended as a daytime fragrance, Midnight Heat, a night fragrance, Heat The Mrs. Carter Show World Tour, a limited product dedicated to the tour of that name, Heat Wild Orchid, a floral update of the original, Heat Kissed, a romantic update of the original and Heat Seduction. Each scent was followed with its own Eau De Parfum release and multiple gift sets. In 2013, in addition to becoming the best-selling celebrity-branded fragrance line, the perfumes went on to become the third best-selling fragrance worldwide with $400 million earned at retail globally.
In December 2009, Beyoncé announced that she would release her first fragrance, titled Heat, the following year. Prior to releasing the fragrance, she had collaborated with Tommy Hilfiger on his perfume True Star in 2004 and Giorgio Armani's Diamonds for which she also appeared in several promotional campaigns. Beyoncé created the fragrance in 2009 with the testing of its smell done by Coty, Inc.. Beyoncé presented Heat to her fans during backstage meetings on her I Am... World Tour (2009–10). It was released in the United States on February 3, 2010. According to Beyoncé's official parfum website, Heat is a "captivating fragrance that unleashes a spirited fire within." It was also described as "a unique expression of a woman's powerful sensuality: sexy, elegant yet feminine with an air of mystery", summing up that the fragrance reflects "a self-assured woman, who is not afraid to desire and to be desired." Beyoncés' official perfume website also described Heat as an "alluring [and] modern fragrance... [which] embodies a compelling spirit".
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Wikipedia
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