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Heat (EP)

Heat
Beyonce-heat.jpg
Fragrance by Beyoncé
Type Women's fragrance
Released February 3, 2010
Label Givaudan’s Claude Dir & Olivier Gillotin
Tagline Catch the fever
Successor Heat Ultimate Elixir
Website Official Website
Heat Ultimate Elixir
Beyonce-heat-ultimate-elixier.jpg
Fragrance by Beyoncé
Type Women's fragrance, limited edition
Released September 2010
Label Givaudan’s Claude Dir & Olivier Gillotin
Tagline Catch the Fever
Predecessor Heat
Successor Heat Rush
Heat
Beyoncé - Heat (Limited Edition CD) (Official Single Cover).jpg
EP by Beyoncé
Released February 2011 (2011-02)
Recorded 2010–2011;
Coty, Inc.
(75002 Paris, France & New York, New York 10016)
Genre R&B
Length 29:46
Label
Beyoncé chronology
I Am... World Tour
(2010)
Heat
(2011)
4
(2011)
Beyoncé EP chronology
Irreemplazable
(2007)
Heat
(2011)
4: The Remix
(2012)
Midnight Heat
Fragrance by Beyoncé
Type Women's fragrance
Released July 2012
Label Givaudan’s Claude Dir & Olivier Gillotin
Tagline Heat up the Night
Predecessor Heat Rush
Successor Pulse Summer Edition
Website Official website
Heat: The Mrs. Carter Show World Tour
Fragrance by Beyoncé
Type Women's fragrance
Released June 10, 2013
Label Givaudan’s Claude Dir & Olivier Gillotin
Tagline Introducing a new kind of fire
Predecessor Midnight Heat
Successor Pulse NYC
Website Official website
Heat Wild Orchid
Fragrance by Beyoncé
Type Women's fragrance
Released June 18, 2014
Label Givaudan's Claude Dir & Olivier Gillotin
Tagline You caught the fever, Now unleash your wild side.
Predecessor Rise
Successor Rise Sheer
Website Official website
Heat Kissed
Fragrance by Beyoncé
Type Women's fragrance
Released August 20, 2014
Label Givaudan's Claude Dir & Olivier Gillotin
Predecessor Rise Sheer
Website Official website
Heat Seduction
Fragrance by Beyoncé
Type Women's fragrance
Released August 2016
Label Givaudan's Claude Dir & Olivier Gillotin
Tagline Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced.
Predecessor Heat Kissed
Website Official website

Heat is a perfume endorsed by Beyoncé. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. The product, which was released on February 3, 2010, uses the tagline "catch the fever". The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.

The fragrance's commercial, directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom. Macy's sold US$3 million worth of Heat between early February and early March 2010. It received mixed reviews from critics, and it was nominated at several fragrance award ceremonies.

Heat was followed by five additional releases: Heat Ultimate Elixir meant to capture a more private side of the entertainer, Heat Rush intended as a daytime fragrance, Midnight Heat, a night fragrance, Heat The Mrs. Carter Show World Tour, a limited product dedicated to the tour of that name, Heat Wild Orchid, a floral update of the original, Heat Kissed, a romantic update of the original and Heat Seduction. Each scent was followed with its own Eau De Parfum release and multiple gift sets. In 2013, in addition to becoming the best-selling celebrity-branded fragrance line, the perfumes went on to become the third best-selling fragrance worldwide with $400 million earned at retail globally.

In December 2009, Beyoncé announced that she would release her first fragrance, titled Heat, the following year. Prior to releasing the fragrance, she had collaborated with Tommy Hilfiger on his perfume True Star in 2004 and Giorgio Armani's Diamonds for which she also appeared in several promotional campaigns. Beyoncé created the fragrance in 2009 with the testing of its smell done by Coty, Inc.. Beyoncé presented Heat to her fans during backstage meetings on her I Am... World Tour (2009–10). It was released in the United States on February 3, 2010. According to Beyoncé's official parfum website, Heat is a "captivating fragrance that unleashes a spirited fire within." It was also described as "a unique expression of a woman's powerful sensuality: sexy, elegant yet feminine with an air of mystery", summing up that the fragrance reflects "a self-assured woman, who is not afraid to desire and to be desired." Beyoncés' official perfume website also described Heat as an "alluring [and] modern fragrance... [which] embodies a compelling spirit".


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