Heat Rush
| Heat Rush | |
|---|---|
 |
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| Fragrance by Beyoncé | |
| Type | Women's fragrance |
| Released | February 2011 |
| Label | Givaudan's Claude Dir & Olivier Gillotin |
| Tagline | Feel the Rush |
| Predecessor | Heat Ultimate Elixir |
| Successor | Pulse |
| Website | Official website |
Heat Rush is the second fragrance endorsed by American singer Beyoncé. In February 2011, she released the perfume as a sister scent to Heat (2010). While Heat is billed as an "overtly sexy" fragrance, Heat Rush is intended to be more for daytime use. It contains various floral and fruity scents in its three types of notes and is meant to showcase Beyoncé's sensuality and parts of her personality. The fragrance is packaged in an orange falcon.
New fragrance project working sessions took place backstage in Newcastle upon Tyne, England in November 2009. During the new fragrance project working sessions, Beyoncé deciphered through different scents, later choosing a "Sunset Cocktail Mod 5" scent because it made her feel "as though a breeze were coming through the room" and seemed "like more of a risk". During an interview Honorine Blanc declared that "a woman in love with Heat Rush is in control of her personality and sensuality". Blanc revealed that the orange color was very important to the fragrance's bottle design, for its vibrancy and energy that it adds to the scent, and added that Beyoncé's sensuality as well as sexuality inspired the perfume's re-release. Blanc also commented that the construction of the scent's bottle is very important, as it needed to find the right balance where everything works together. Blanc took on an appreciation for Beyoncé while working with her, stating that her drive is what inspired her to work on the fragrance more. She stated:
Beyoncé, she lives her passion. She's so sensual, and she's so powerful. And she puts it out there, she's not afraid of it. She's very involved in the fragrance. She knows what she wants. I always had more feedback from her; I always had to have more signature and stronger all the time.
Heat Rush is a fruity floral fragrance that is luminous and vibrant with a dewy delicacy at the same time. It is set to capture Beyoncé's "bright sensuality"; it is summarized as "young, fresh, and joyful". In the fragrance's top notes, Heat Rush uses top notes of passion fruit, blood orange and brazilian cherry. The scent's heart notes, set to embody Beyoncé's "ultra-feminine" side with a floral bouquet built upon a combination of yellow tiger orchid, mango blossom and orange hibiscus. The scent finishes in its base notes with teak wood, honey amber and a Musk accord that is inspired by the sunsets in Brazil. As stated by Beyoncé's, "Heat is a spicier scent and is bursting with the Red Vanilla Orchid. Heat Rush is fresher and lighter and the Yellow Tiger Orchid is the top note in the fragrance. I love them both for different reasons but they both feature my favorite flower, which is the orchid." She further stated that "It may be too much like fruit. Everyone's not gonna like it, but I like it... It's too safe... It's sexy, I like it". Heat Rush is presented in a "sophisticated and dazzling" bright orange flacon. The shapely, feminine base narrows to an elegant gold top with the word "Heat" emblazoned on its center. The fragrance itself is a golden hue noted to emulate the sun. This theme is continued throughout the outer packaging accompanied by warm-toned accents, as described by the Houston's Style Magazine's staff members.
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