Headline Daily
 |
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| Type | Free daily newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Sing Tao Newspaper Group Limited |
| Founded | 12 July 2005 |
| Political alignment | Pro-China |
| Headquarters | 3 Tung Wong Road, Shau Kei Wan, Hong Kong |
| Website |
http://hd.stheadline.com http://www.hkheadline.com |
Headline Daily (Chinese: 頭條日報 Pinyin: Tóu Tiáo Rì Bào) was launched on 12 July 2005, by Sing Tao Newspaper Group Limited and became the second free Chinese newspaper published officially in Hong Kong (Metropolis Daily being the first). The paper is only distributed on weekdays and is aimed at the working class. The estimated average daily circulation of the paper is around 900,000-1,000,000. The paper provides local and international news as well as articles on business news, entertainment, lifestyle and sports.
The newspaper was launched as the Chairman of Sing Tao News Corporation, Charles Ho Tsu Kwok (Chinese: 何柱國), felt there was room for the further development of free newspapers in Hong Kong in terms of content, distribution network and advertising formats.
The pace of life in Hong Kong is so fast and people are so busy that Headline Daily was established to meet the people's needs by providing them with first-hand information on the hottest daily topics in a manner as concise and lively as possible, while attempting to portray a "positive" and "lively" image to readers.
In terms of market competition, the Headline Daily was also launched in a bid to gain a greater market share of the territory's advertising market for Sing Tao News Corporation and to explore a new source of income for the corporation.
Daily issues are distributed during morning peak hours from Monday to Friday, except on public holidays. It is distributed in more than 600 different places, among which there are now three fixed distribution media: McDonald's restaurants, KCR stations (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui Stations), and nearly 500 residential estates. Moreover, the papers are distributed at more than 100 fixed or non-fixed spots, including commercial buildings, bus/mini-bus stops and shopping malls all around Hong Kong. Readers may simply get a free issue from the eye-catching red shelfs at most locations or from the staff at certain locations.
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Wikipedia