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Hard Rock Café

Hard Rock Cafe International, Inc.
Private
Industry Casual dining restaurants, casinos, hotels
Founded June 14, 1971; 45 years ago (1971-06-14)
Piccadilly, London, U.K.
Headquarters Orlando, Florida, U.S.
Key people
Jim Allen, President/CEO
John Galloway, CMO
Tom Gispanski, CFO
Isaac Tigrett and Peter Morton, Founders
Owner Seminole Tribe of Florida
Website www.hardrock.com

Hard Rock Cafe International, Inc. is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. As of December 2015, there were 191 Hard Rock locations in 59 countries, including 168 cafes, 23 hotels, and 11 casinos.

The first Hard Rock Cafe (HRC) opened on June 14, 1971, in Piccadilly, London, under the ownership of young Americans Peter Morton and Isaac Tigrett. Hard Rock initially had an eclectic decor but it later started to display memorabilia.

The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York City, Chicago, Boston, Washington DC, etc.). Hard Rock Cafe typically does not franchise cafe locations in the United States. All US cafes are corporate owned and operated, except for cafes in Tampa and Four Winds New Buffalo casino. However, in the transition of the Las Vegas Hard Rock Hotel property originally owned and then later sold to Rank by founder Peter Morton. Morton retained hotel naming rights west of the Mississippi. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in Albuquerque and Tulsa. The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013. More hotels franchised from Morgan's are planned for Sioux City and Vancouver.


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