HarbourFront
Coordinates: 1°15′55″N 103°49′12″E / 1.2652°N 103.8201°E
HarbourFront (Chinese: 港湾; pinyin: Gǎng Wān), officially known as Maritime Square, is a subzone situated in southern Singapore, located within the town of Bukit Merah.
Main thoroughfares in HarbourFront include Keppel Way and Telok Blangah Road. Notable buildings in the vicinity include HarbourFront Centre, Singapore Cruise Centre, St James Power Station and VivoCity. Maritime Square is currently being redeveloped into a new business and lifestyle hub.
The area was originally known as Seah Im but was also referred to as Jardine Steps. After the Port of Singapore expanded, it was developed into Maritime Square and later renamed as HarbourFront.
Maritime Square still remains the official name of the area today. The present-day appellation, HarbourFront, was coined in the 2000s to give the area a more upmarket feel.
HarbourFront was once close to the southernmost point of the main island of Singapore, until land reclamation in Tanjong Pagar and Tuas. Its location in the sheltered waters of Keppel Harbour helped the area to thrive as a commercial area adjacent to Keppel Shipyards, particularly with the building of the former World Trade Centre in 1978. Singapore's first major Exhibitions and Conventions venue, the World Trade Centre Exhibition Complex, was subsequently built beside the World Trade Centre, and also served as a transport node with ferries to Sentosa and other regional destinations such as Batam. The Singapore Cruise Centre opened in 1991 in HarbourFront as the country's first international cruise terminal.
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