HBO Brazil
| HBO (Brazil) | |
|---|---|
 |
|
| Launched | July 1, 1994 |
| Owned by | HBO Latin America Group (Time Warner) |
| Country | Brazil |
| Headquarters |
Coral Gables, Florida São Paulo, Brazil |
| Sister channel(s) |
Cinemax (1997–2009 as a premium channel, 2009- as an ad-supported basic channel) Max (2009–, replacing Cinemax's premium incarnation) |
| Website | www |
|
Availability
|
|
| Satellite | |
| Sky Brazil | 71 (SD), 271 (HD) |
| Claro TV | 70 |
| Oi TV | 700 |
| Vivo TV | 661 |
| GVT TV | 121 |
| NET | 171 (SD), 671 (HD) |
| Cable | |
| Available on many Brazilian cable systems | Check local listings, channels may vary |
HBO Brazil is the Brazilian version of HBO, a pay TV channel dedicated to feature films, series and other special content since 1994. As with its American counterpart, HBO Brazil has premium characteristics, and invests in original programming. It is also the flagship network on HBO Max, the channel package offered by its programmer, HBO Latin America Group, along with the movie-oriented Max channel.
The first signs of a Latin American expansion of HBO came with the debut of Selecciones in 1989, a Spanish-language track available during part of HBO's programming in the US. Up to the end of 1991, HBO already had a channel operating in Latin America, although not in Portuguese. The group's initial operations in the region happened with a partnership between Time Warner with Venezuelan-owned Omnivisión Latin Entertainment (OLE), forming HBO Olé Partners in that year. Currently known as HBO Latin America Group, the company still maintains HBO and several other licensed channels. Afterwards, Sony Pictures joined, guaranteeing exclusivity on Columbia and TriStar Pictures releases.
Soon after the launch of the Latin American initiative, HBO Olé was seeking a partner for its Brazilian arrival. Two large media groups in Brazil, Organizações Globo (Globosat and NET) and Grupo Abril (TVA), were also looking for partnerships with major studios in order to acquire content for their movie channels. HBO was considered by Globo, but the deal never went forward because it'd guarantee only Warner Bros. at the time. The definitive choice was Grupo Abril, which was starting TVA, its cable provider, to join as a minor shareholder. HBO Brazil went on the air on July 1, 1994. HBO also established itself as a programmer of other networks in Brazil. Its first foray was on basic cable, with Sony Entertainment Television. Later, as years passed, more channels and partnerships were accomplished by HBO Olé Partners. On TVA, HBO Brazil replaced movie channel Showtime (not related to the American premium network). Abril also assured that HBO was distributed exclusively through TVA. Around the same time, Telecine, from Globosat, was establishing its operations in the country with 20th Century Fox, Paramount, MGM and Universal Pictures.
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