Gyaru-moji (ギャル文字?, "gal's alphabet") or Heta-moji (下手文字?, "poor handwriting"), is a style of obfuscated (cant) Japanese writing popular amongst urban Japanese youth.
Like the English phenomenon of SMS language, it is most often used for sending cell phone text messages, but while text is used as a form of informal shorthand, a message typed in gyaru-moji usually requires more characters and effort than the same message typed in plain Japanese. Since writing in gyaru-moji requires extra effort, and due to the perception of confidentiality, sending gyaru-moji messages to a peer is seen as a sign of informality or friendship. The origin of this style is unclear but it has been proposed that magazines targeted at teenage girls first made it popular, and the phenomenon started to gain wider attention in media around 2002.
The style has been met with increasing criticism, as its use continues to expand. Reported instances of girls using the writing in school work, OLs (Office Ladies) adopting the style in the workplace, and gyaru-moji being used in karaoke subtitling, are examples of this. Laura Miller has analyzed gyaru moji as an example of gender resistance.
Like leet, gyaru-moji replaces characters with visually similar characters or combinations of characters. Hiragana consisting of connected strokes are replaced by symbols or Greek letters: for example, す (su) may be rendered as the section symbol §
. Hiragana consisting of detached elements are replaced by sequences of kana, Western letters, or symbols. For example, ほ (ho) may be typed as |ま
(vertical bar and hiragana ma) or (ま
(open parenthesis and ma), け (ke) may be typed as レナ
(katakana re na), Iナ
(capital i, na), or (†
(open parenthesis, dagger), and た (ta) may be typed as ナ=
(katakana na, equals sign) or †こ
(dagger, hiragana ko). Katakana is frequently replaced by similar-looking kanji, such as 世 for セ (se) or 干 for チ (chi), in a reversal of the process that turned man'yōgana into kana. Kana and rōmaji may be mixed freely, even within a word, and Latin letters in rōmaji may be replaced with similar-looking Cyrillic letters, such as replacing N with И (Cyrillic I). Compound kanji are decomposed into left and right elements, which are written as individual kanji or kana. For example, the kanji 好 in 好き, meaning "like, enjoy" may be split into 女子 (the kanji for woman and child, respectively).