Goods of Desire
Goods of Desire (G.O.D.) logo
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Native name
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| Privately held company | |
| Industry | Design and retail |
| Predecessor | G.O.D. Ltd |
| Founded | Hong Kong ( October 1996) |
| Founder | Douglas Young Benjamin Lau |
| Headquarters | Hong Kong |
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Number of locations
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Six in Hong Kong One in China |
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Area served
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Asia Internationally through online shop |
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Key people
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Douglas Young (CEO) Benjamin Lau (COO) |
| Products | Fashion, lifestyle and home accessories inspired by past and present Hong Kong and Asian culture |
| Website | www |
Six in Hong Kong
Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young and Benjamin Lau, the brand is known for their tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese 住好啲 jyu hou di "to live better".
There are six store locations in Hong Kong with additional stores in Shenzhen. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Sydney, Shanghai, Guangzhou, Taiwan, Shenzhen and Singapore.
Architects by training, co-founders Douglas Young and Benjamin Lau wanted to do a lifestyle and home accessories store, with an aim to design and manufacture the products instead of shipping Chinese goods made in the West. They launched G.O.D. with their first store in an Ap Lei Chau warehouse (closed 2014) in 1996. Within two years, other locations followed including, Central, Tsim Sha Tsui (closed 2012). In 2001, G.O.D. opened its 20,000 square foot flagship store at Leighton Centre (closed 2013) in Causeway Bay, as well as lifestyle mall "Delay No Mall", also in Causeway Bay in 2008.
In 2008, the company introduced a 'Hong Kong Street Culture Gallery' at the Jockey Club Creative Arts Centre in Shek Kip Mei, Kowloon, also the location of their design studio and office. In 2009, another store opened at The Peak Galleria (closed 2015). In 2011, the company opened stores in Stanley Plaza and Sai Kung. In July 2012, they expanded overseas and opened their 6,000 square foot flagship store (closed 2015) in Singapore's historical riverside Clarke Quay. G.O.D. opened a store in PMQ, the historic heritage building in Soho, in 2014 and in the same year returned to Causeway Bay opening another store on Sharp Street East close to Times Square.
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Wikipedia