Gilberto Kassab
| Gilberto Kassab | |
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 Science, Technology, Innovation and Communications |
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Assumed office 12 May 2016 |
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| President | Michel Temer |
| Preceded by | Ricardo Berzoini |
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Minister of Cities of Brazil |
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In office 1 January 2015 – 12 May 2016 |
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| President | Dilma Rousseff |
| Preceded by | Gilberto Occhi |
 60th Mayor of São Paulo |
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In office 31 March 2006 – 31 December 2012 |
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| Vice Mayor | Alda Marco Antônio |
| Preceded by | José Serra |
| Succeeded by | Fernando Haddad |
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Vice Mayor of São Paulo |
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In office 1 January 2005 – 31 March 2006 |
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| Mayor | José Serra |
| Preceded by | Hélio Bicudo |
| Succeeded by | Alda Marco Antônio |
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Federal Deputy of Brazil |
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In office 1 February 1999 – 31 December 2004 |
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| Constituency | São Paulo |
| Personal details | |
| Born |
12 August 1960 São Paulo, Brazil |
| Political party | Partido Social Democrático |
Gilberto Kassab (Portuguese pronunciation: [ʒiwˈbɛɾtʊ kaˈsab(ɪ)] or [ʒiwˈbɛʁtu kaˈsab(i)]; born 12 August 1960 in São Paulo) is a Brazilian politician, former mayor of São Paulo. His term ended in 2013. A civil engineer and economist, one of the most famous Brazilians of Lebanese descent, Kassab took over from José Serra, after Serra decided to run for governor of São Paulo.
He belongs to the Lebanese community of São Paulo, and is a member of the Partido Social Democrático (PSD).
The advertising industry criticized the city of São Paulo administration for the Cidade Limpa law, which prohibits all forms of external media and visual pollution such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional. At any rate, support for the initiative from the public continues to be widespread.
Mayor Kassab appeared at length in the Morgan Spurlock 2011 documentary The Greatest Movie Ever Sold talking about the decision of the City Council to ban advertising in the city.
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Wikipedia