The Greatest Movie Ever Sold
| POM Wonderful Presents: The Greatest Movie Ever Sold | |
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Theatrical release poster
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| Directed by | Morgan Spurlock |
| Produced by | Jeremy Chilnick Keith Calder Abbie Hurewitz Morgan Spurlock Jessica Wu |
| Written by | Jeremy Chilnick Morgan Spurlock |
| Starring | Morgan Spurlock J.J. Abrams Jimmy Kimmel |
| Music by | Jon Spurney |
| Cinematography | Daniel Marracino |
| Edited by | Thomas M. Vogt |
| Distributed by |
Sony Pictures Classics Stage 6 Films |
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Release date
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Running time
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88 minutes |
| Country | United States |
| Language | English |
| Budget | $1.5 million |
| Box office | $700,000 approx. (USA) (28 August 2011) |
| "The Greatest Song I Ever Heard" | ||||
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| Single by OK Go | ||||
| from the album The Greatest Soundtrack Ever Sold | ||||
| Released | 1 April 2011 | |||
| Format | Digital download | |||
| Recorded | 2011 | |||
| Genre | Alternative rock | |||
| Length | 3:59 | |||
| Label | Paracadute | |||
| OK Go singles chronology | ||||
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POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. The film's slogan is "He's not selling out, he's buying in."
Besides a great number of sponsoring and non-sponsoring corporate figures appearing in the film, others include:
The film premiered at the Sundance Film Festival in January 2011. In the United States, the film had a limited release, opening on April 22, 2011 in New York City, Los Angeles, San Francisco, Chicago, Washington D.C., Boston, Philadelphia, San Diego, Phoenix, and Austin, Texas. The film opened the 2011 Hot Docs Canadian International Documentary Festival on April 28, 2011.
The film received 73% positive reviews from film critic on the review aggregate website Rotten Tomatoes, with an average rating of 6.3 out of 10. On Metacritic, the film received a score of 66 out of 100.
Stephen Holden called the film "even more amusing than Super Size Me", pointing out that "more than once the movie shows Mr. Spurlock, armed with clever storyboards, selling his ideas with an enthusiasm and skill that would put Don Draper of Mad Men to shame."
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Wikipedia