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George Brumder


George Brumder (May 24, 1839 – May 9, 1910) was a German-American newspaper publisher and businessman in Milwaukee, Wisconsin. Born in Breuschwickersheim, Bas-Rhin, France., Brumder emigrated to the United States, settling in Milwaukee, where he produced several publications that served the city's (and the state's) German-American community.

He was the fifteenth of sixteen children born to Georg and Christina Brumder. In 1857, at the age of 18, Brumder emigrated to Wisconsin with his older sister, Anna Maria, to attend her wedding to a Lutheran minister, Gottlieb Reim. George's first employment was clearing land near Helenville, Wisconsin, though shortly after arriving in the United States, he bade his sister and new brother-in-law farewell and set off on foot on a 45-mile journey to Milwaukee. He became a member of a crew that laid Milwaukee's first street car tracks and later became the foreman of the crew—a fact he remained proud of throughout his life. Brumder soon joined Grace Lutheran Church in Milwaukee where he met his future wife, Henriette Brandhorst, a Prussian immigrant who was born in 1841 and arrived in America in 1853.

The two were married on July 16, 1864 and they invested what little money they had in a small bookstore George had opened a few months earlier at 306 W. Water Street.

The bookstore flourished and the Brumders added a small printing department and book bindery and began publishing books for the Lutheran Church, especially the Wisconsin Synod. Around the same time, a group of prominent German immigrants formed the German Protestant Publishing Company and selected the name Germania for their name of their first publication, a weekly and daily newspaper. That venture ran into financial difficulty due to cost overruns and limited circulation and the group sought Brumder's assistance. Under his stewardship, the publication eventually thrived. Brumder bought out controlling interest in the company in 1874. In 1897, Brumder bought the Milwaukee daily Abend-Post and Sontags Journal and changed the name of Germania to Germania Abend-Post. Brumder acquired several other papers over the years including the Lincoln Freie Presse (1904) and the daily Milwaukee Herold (1906). Brumder eventually controlled most of Milwaukee's German language newspapers and also owned German papers in Chicago and Lincoln, Nebraska, as well as in several other Wisconsin towns. He was also president of the Germania National Bank (1903–1910) and of the Concordia Fire Insurance Company (1897–1909). Among other business ventures, Brumder briefly owned the American League Boston Red Sox from 1903 to 1904, during their first pennant win.


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