Fresa

Fresa (Spanish for strawberry) is a slang social term used in Mexico and some parts of Latin America to describe a cultural stereotype of youngsters who, by the traditional definition of the word, came from a high class and educated family. The word was originally used by teenagers and young adults alike. Nowadays, its use has spread to all age groups.

The term fresa may be considered synonymous with the term "preppy" which originated in the United States in the 1960s to define teenagers with a conservative mentality, who did not drink and proudly displayed their social status. In Mexico, during the 1970s, the meaning changed and became a term to describe the lifestyles of the youth who were wealthy and well-known.

However, the current usage of the term in Mexico has its origins in the late 1980s. During the rapid change in society as a result of globalization, which brought new forms of fashion, food and entertainment into the culture, a number of Mexican people began to adopt the "preppy" American lifestyle by mimicking American styles of dress, mannerisms and etiquette. Some examples include wearing polo shirts, boat shoes and chinos. The colloquialisms used by fresas is often referred to as "fresa talk".

Ever since it has come into use, the term has referred to the specific lifestyles, behaviors, habits, and other characteristics that have no specific relation to economic status or ethnicity, but that somehow became factors of the phenomenon when these lifestyles and habits required certain aspects that only can be found in an upper class circle. Although, it is not critically necessary because belonging to a fresa group pertains to the way one thinks and acts. People that call themselves "fresas", are usually not part of it, but rather a false attempt to belong in that group. That is to say, 'authentic' fresas do not exist, although some people naturally think, behave, and act the stereotype without noticing it, and they find it completely normal. The term has been made popular in other Latin American countries due to international popularity of TV shows with fresa characters. In Venezuela there is another word for the same people, which is "cotufa", which literally means popcorn. Supposedly, the reason for this term is due to the comparison of "one's brain to a piece of popcorn", but this term has its differences from the word "fresa". The term "cotufa" is actually more like the "dumb blonde" trope, but in Venezuela hair color is not a deciding factor as people with other hair colors may also have similar traits. A closer term would be the word "sifrina", because it is directly related to rich, spoiled girls.

...
Wikipedia