Frecuencia Latina
 |
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| Type | television network |
|---|---|
| Country | Peru |
| Availability | National |
| Slogan | Siempre más (always more) (2014–present) |
| Owner | Grupo Enfoca |
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Key people
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Jesus Zamora Andrés Badra |
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Launch date
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January 23, 1983 (current incarnation) |
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Former names
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Frecuencia Latina (1993-2014), Frecuencia 2 Tele 2, Victoria Televisión (pre-1974) |
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Picture format
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NTSC 480i SDTV 16:9 ISDB-Tb 1080i |
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Official website
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http://www.latina.pe/ |
Latina (formerly Frecuencia Latina) is a Peruvian television network, founded on January 23, 1983.
The first station to broadcast on channel 2 in Lima came about in 1957, when Eduardo Cavero, owner of a network of radio stations, acquired a license for that frequency. On May 27, 1962, the channel launched, with an emphasis on variety shows and musical programs. However, the competition up the dial between América Televisión and Panamericana Televisión, on channels 4 and 5, would take its toll on the ratings at channel 2, and in 1966, the station was sold to Tele 2 S.A., a joint venture between the Spanish company Movierecord and the American Metromedia, which renamed the station Tele 2 and turned it into the first movie-focused station in Latin America; Tele 2 would broadcast movies in the afternoon and repeat them at night, plus a 15-minute newscast at the start of its broadcast day. With changes in Peru's military government in 1974, the station's license was revoked, and channel 2 in Lima would go dark.
In 1982, Compañía Latinoamericana de Radiodifusión (Latin American Broadcasting Company) was founded by Bernardo Batievsky, a publicist and filmmaker, with Baruch Ivcher (Israeli-born owner of mattress maker Paraiso) and brothers Samuel and Mendel Winter (owners of Winter's chocolate factory) as his financial backers. On January 23, 1983, their new station, named Frecuencia 2 (Frequency 2), took to the air; the inaugural broadcast was headlined by then-president Fernando Belaúnde Terry. The original station building was located in Miraflores Ward, Lima.
The programming mix of Frecuencia 2 blended a style patterned after the American superstation format with next to nothing in terms of national production, as it did not have any studio facilities available to produce major national shows. The station's approach to news was equally unusual: 90 Segundos, a 90-second newscast broadcast throughout the day (and supplemented with a main, longer edition in 1984).
The Frecuencia 2 signal covered Lima well, from Huacho in the north to Chincha in the south, but management wanted to think bigger. The sign-on of a in Ica in 1987 was the first of many in the years to come, capped by the 1990 acquisition of a transponder on the PanAmSat satellite to cover the entire country, motivated by a desire to be the first to cover all of Peru.
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Wikipedia