Panamericana Televisión
 |
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| Type | Broadcast Television Network |
|---|---|
| Branding | Panamericana |
| Country |  Peru |
| Availability | National |
| Founded | 1959 by Genaro Delgado Brandt |
| Slogan | Siempre a tu lado (Always Beside You) |
| Owner | Telespectra S.A.C. Global Corporation & Consulting S.A.C. |
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Key people
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Ernesto Schütz Freundt (chairman) Leonardo Bigott (general manager) |
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Official website
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www.panamericana.pe |
Panamericana Televisión (sometimes shortened to Pantel) is a Peruvian television network, founded in 1959.
The family of Genaro Delgado Brandt had owned radio stations in Peru since 1937. In 1953, Delgado Brandt founded Empresa Radiodifusora Panamericana S.A. ("Panamerican Radio Broadcasting Company"), whose primary station was Radio Panamericana.
Three of Delgado Brandt's kids—Genaro, Héctor and Manuel—became part of the family business. In 1956, Genaro Delgado Parker began to study the possibility of starting a television station to cover Lima, traveling to the United States, Mexico and Cuba to see the latest in television technology, and to bring it to his home country, Delgado Parker enlisted the help of Don Isaac Lindley, owner of the Inca Kola bottling plant and financial backer for the new station, Cuban television magnate Goar Mestre, who offered him technical expertise as well as a relationship with CBS in the United States. On July 21, 1957, Panamericana Televisión, S.A., a television station operator, and Producciones Panamericana S.A., a production company, were formed.
On October 16, 1959, OBXY-TV channel 13 took to the air for the first time. The launch program was hosted by Spanish actress Carmen Sevilla, while the new TV station drew on Radio Panamericana's brand by using the same ID music.
In 1963, Genaro and Héctor Delgado Parker, in association with Johnny E. Lindley, founded Radio Programas del Perú, a radio network, of which Manuel (the youngest of the three sons) was named manager. RPP would grow to be the largest radio station operator in the country.
In 1965, Panamericana Televisión moved from channel 13 to channel 5, taking on the callsign OAY-4A and improving signal reach and reception. Soon after, Panamericana had assembled a repeater network, with five affiliate stations and 60 retransmitters to serve the rest of Peru.
The early years also saw Panamericana define itself as the market leader; news programs such as El Panamericano, hosted by Humberto Martínez Morosini and Ernesto García Calderón among others, became highly rated, while telenovelas such as Simplemente María and Natacha found success in the Latin American market. In 1966, the variety show Trampolín a la Fama, hosted by converted radio personality Augusto Ferrando would be launched, staying on the air for thirty years and becoming one of the most popular programs in the country.
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Wikipedia