Florida group

The Florida group (Sp.: grupo Florida) was an avant-garde literary-artistic group created in the 1920s in Buenos Aires, known by their embracing slogan "art for art's sake". The name refers to Florida Street, the location of a favored meeting point, the Richmond tea room.

The group was identified with the magazines Proa and Martín Fierro, the latter named after the long poem Martín Fierro, generally considered the greatest work of nineteenth-century Argentine literature. The group is also often referred to as the Martín Fierro group (Sp. "grupo Martín Fierro").

Among the most well-known members of the Florida group were Oliverio Girondo, Norah Lange, Ricardo Güiraldes, Norah Borges, Péle Pastorino, Francisco Luis Bernárdez, Leopoldo Marechal, Conrado Nalé Roxlo, and Raúl González Tuñón.

Güiraldes was something of a father figure to many Florida members; already a major figure, he spent the 1920s writing his masterpiece Don Segundo Sombra and studying Hindu philosophy. He died in 1927, while planning a trip to India.

Nicolás Olivari, who co-founded the more political Boedo group, later became a member of the Florida group. The fiercely independent Roberto Arlt met with both groups on an irregular basis, but committed to none.

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