Fargo (truck)

Fargo was a brand of truck originally produced in the United States in 1913 by the Fargo Motor Car Company. Dropped in 1922, the name was reintroduced for a line of trucks manufactured by the Chrysler Corporation after purchasing Fargo Motors in 1928. Later, Chrysler absorbed Dodge and started producing its truck line, so over time Fargo trucks became rebadged Dodges, similar to the parallel sale by General Motors of its GMC and Chevrolet truck lines.

The first Fargo trucks were built in Pilsen, Chicago by the Fargo Motor Car Company from 1913 until 1922. In 1928 Chrysler bought the business and created their own line of Fargo trucks. Shortly after its creation, Chrysler also bought the Dodge Brothers Company, adding Dodge and Graham Brothers badged trucks to its product line. From then on, Fargo trucks were almost identical to Dodge models, save for trim and name, and were sold by Chrysler-Plymouth dealers.

U.S. sales of Fargo trucks were discontinued in the 1930s, but in Canada the name Fargo was used until 1972 for marketing reasons to differentiate the trucks as Chrysler-Plymouth dealer offerings apart from the Dodge trucks sold at Dodge dealers. The Fargo brand lived longer in a variety of countries under the Chrysler Corporation's badge engineering marketing approach.

Manufactured in Detroit at the Lynch Road facility, Dodge trucks were also offered under the Fargo (or De Soto) names in most of Latin America, while in Europe and Asia they were mainly built in Chrysler's Kew (UK) plant and sold under either the Fargo or DeSoto badge names.

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