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Dodge

Dodge
Division of FCA US
Industry Automobile
Founded 1900; 117 years ago (1900)
Founders
Headquarters Auburn Hills, Michigan, U.S.
Area served
Global (except Western Europe)
Key people
  • Sergio Marchionne, CEO of FCA US LLC
  • Timothy Kuniskis, President and CEO of ncvDodge brand
Products Cars, trucks, SUVs, vans/minivans
Owner Fiat Chrysler Automobiles
Parent Chrysler
Divisions Ram Trucks
Website

Dodge is an American brand of cars, minivans, and sport utility vehicles manufactured by FCA US LLC (formerly known as Chrysler Group LLC), based in Auburn Hills, Michigan. Dodge vehicles currently include the lower-priced badge variants of Chrysler-badged vehicles as well as performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.

Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was located in Hamtramck, Michigan and was called the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, and the company was sold by their families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and full-sized passenger cars through the 1970s, though it made memorable compact cars (such as the 1963-76 Dart) and midsize cars (such as the "B-Body" Coronet and Charger from 1962-79.

The 1973 oil crisis and its subsequent impact on the American automobile industry led Chrysler to develop the K platform of compact to midsize cars for the 1981 model year. The K platform and its derivatives are credited with reviving Chrysler's business in the 1980s; one such derivative became the Dodge Caravan.


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