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Face the Shadow

"Face the Shadow"
Single by Genealogy
Released 12 March 2015
Recorded Late February 2015
Genre Pop
Length 3:02
Label
Songwriter(s) Inna Mkrtchyan
Armenia "Face the Shadow"
20150515 ESC 2015 Genealogy 6153.jpg
Eurovision Song Contest 2015 entry
Country
Artist(s)
As
Composer(s)
Armen Martirosyan
Lyricist(s)
Inna Mkrtchyan
Finals performance
Semi-final result
7th
Semi-final points
77
Final result
16th
Final points
34
Appearance chronology
◄ "Not Alone" (2014)   
"LoveWave" (2016) ►
Music video
"Face the Shadow" on YouTube
Armenia "Face the Shadow"
20150515 ESC 2015 Genealogy 6153.jpg
Eurovision Song Contest 2015 entry
Country
Artist(s)
As
Composer(s)
Armen Martirosyan
Lyricist(s)
Inna Mkrtchyan
Finals performance
Semi-final result
7th
Semi-final points
77
Final result
16th
Final points
34
Appearance chronology
◄ "Not Alone" (2014)   
"LoveWave" (2016) ►

"Face the Shadow" (formerly known as "Don't Deny") is a song performed by Armenian supergroup Genealogy. The song is composed by Armen Martirosyan and the lyrics are by Inna Mkrtchyan. The song represented Armenia in the Eurovision Song Contest 2015 on 23 May 2015, finishing 16th overall, with a total of 34 points from only 8 countries including a maximum 12 points from Georgia.

Genealogy is made up of Armenians representing the five continents (Africa, Asia, Americas, Europe, Oceania) and a representative from Armenia. The five Armenian diaspora artists at the same time symbolise the five petals of the forget-me-not flower. In their centre, the group is unified by a sixth artist, who is from Armenia.

Members in alphabetical order of surname are:

The lyrics of the song was written by Inna Mkrtchyan, while it was composed by Armen Martirosyan who has worked on Eva Rivas' "Apricot Stone" in 2010. The site of Eurovision has stated that "Face the Shadow" is about universal values and its message tells that "happiness is born when people are united and live in harmony with themselves, their families, love relationships and so on".

A music video for the song directed by Aren Bayadyan was shot in late February 2015. The director has stated that the team was inspired by the name of the group and its logo, the tree of life. Writing about the music video, the official site of the contest states. "The concept of the video is the idea of genealogy: the captured family is considered as the symbol of humanity: the base is the shift of generations and the phenomena that the new generation is always replacing the previous one carrying out the traditions and values in them." The designer of the music video is Armen Galyan who combined Armenian and European fashion approaches finding modern solutions. The performers are wearing pins with pictures of their grandparents and patterns on their clothes. The music video for "Face the Shadow" was premièred on 12 March on Armenia 1 and was uploaded to Eurovision's official channel on YouTube.


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