Evropa (magazine)

Evropa

Evropa issue #145, January 18, 2007
Editor-in-Chiefs	Željko Cvijanović (2004-06) Rade Stanić (2006-07) Dušan Veličković (2007-08)
Categories	newsmagazine
Frequency	weekly
Year founded	2004
First issue	April 15, 2004
Final issue	February 7, 2008
Country	Serbia
Language	Serbian
Website	Evropa@MediaOnWeb

Evropa was a weekly Serbian magazine published from 2004 until 2008. In written form, it was occasionally also referred to as Evropa⁺

At first, conceptually a cross between a news and general interest magazine, Evropa's first issue appeared on April 15, 2004. Initially edited and owned by Željko Cvijanović, the magazine devoted equal attention to political, social and economic issues, as well as to culture and entertainment topics. Written in lighter tone, published under "Nacionalni nedeljnik" (National weekly) mantra, it tried to avoid a single political and ideological position.

Its publisher's stated ambition was to promote European values as well as European perspective for Serbia. To that end, magazine has developed a network of correspondents in the following European capitals: Dublin, Madrid, Moscow, London, Rome, Paris as well as in the countries of former Yugoslavia.

In addition to Serbia, Evropa was available on the news stands in Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, and Macedonia. During summer months the magazine was distributed throughout seaside resorts in Turkey, Bulgaria, and Greece.

In mid-2006, Cvijanović sold Evropa to Philip Zepter and the editing duties were taken over by Rade Stanić who in many ways continued with concept employed by Cvijanović.

In late August 2007, Dušan Veličković became Evropas editor-in-chief.[1] The first issue he put together was #178 on September 6, 2007. In addition to new editor, the magazine saw major conceptual changes with Veličković's arrival. "Nacionalni nedeljnik" mantra was immediately scrapped, and a whole new staff (editors and columnists) came along to replace the old guard. They included: Igor Marojević, Nastasija Radović, Bruce Sterling, Richard Byrne, Vukša Veličković, Miša Brkić, Zanko Tomić, Bojana Mijović, and Jens-Martin Eriksen. Since December 6, 2007 (issue #191), Evropa's new credo/marketing slogan is "Prvi evropski news magazin u Srbiji" (First European newsmagazine in Serbia). Since the same issue, the magazine also got a visual makevoer with dark blue replacing red as the dominant colour.