Edible Arrangements
An Edible Arrangements fruit bouquet
|
|
| Private Company | |
| Industry | Food & Beverage |
| Founded | East Haven, Connecticut, USA (1999) |
| Founder |
Tariq Farid Kamran Farid |
| Headquarters | 95 Barnes Road, Wallingford, Connecticut, 06492, USA |
|
Area served
|
United States, Canada, Puerto Rico, United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, Hong Kong, Italy, Turkey, Bahrain, India, Jordan and China. |
|
Key people
|
Tariq Farid, CEO Robert Price, President |
| Products | Bouquets and arrangements of sculpted fresh fruit, chocolate dipped fruit, fresh fruit smoothies, and fruit salad |
| Revenue | $480 million |
|
Number of employees
|
92 |
| Website | www |
Edible Arrangements is a U.S.-based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with designs inspired by the floral business. The company also sells a variety of specialty fruit gift items, such as gift boxes featuring premium chocolate dipped fruit, and fresh-fruit-to-go products.
The company is headed by Tariq Farid, who partnered with his brother Kamran Farid to open the first Edible Arrangements store in East Haven, Connecticut in 1999. After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut.
In 2009, Edible Arrangements announced the signing of master franchisee agreements in Rome, Italy, and Hong Kong. The Rome master franchise was purchased by VPF International Ltd, and the franchise for Hong Kong was purchased by D.T. Hong Kong Ltd, which is owned by Sanja Dujic. Additionally, in November 2009, an agreement was signed with brothers Kemal and Emre Aydin, who planned to develop 15 locations in Turkey. Edible Arrangements ended 2009 with 74 new stores and franchise agreements for more than 85 locations in the U.S. and internationally, totaling the number of units to 940. The company’s U.S. growth in 2009 was concentrated in Texas and the Midwest with stores also opening in other locations including California, Massachusetts, Pennsylvania, and Virginia. A total of 39 U.S. locations closed during the three-year period 2007–2009.
In 2010 the company opened 84 new U.S. stores and nine international stores and signed commitments for 123 new locations. There are many stores Connecticut including Glastonbury, Middletown, Hartford, etc. Hiten Bajaj planned to open 20 new stores in India, with the Mumbai store serving as a model for the others.Richmond, Virginia, businessman Raed Al-Mustafa planned to open six stores in Jordan. In January 2011, Edible Arrangements announced its 1,000th franchise agreement.
...
Wikipedia