EHarmony.com
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| Type of business | Private |
|---|---|
| Founded | August 22, 2000 Pasadena, California, U.S. |
| Headquarters | Los Angeles, California, U.S. |
| Key people |
Neil Clark Warren (Founder) Greg Forgatch (Founder) Grant Langston(CEO) |
| Website | www |
| Alexa rank |
 2,223 (August 2017[update]) |
| Launched | August 22, 2000 |
eHarmony is an online dating website designed specifically to match single men and women with each other for long-term relationships. To optimize the matching process, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a relationship advice site. eHarmony, which was launched on August 22, 2000, is based in Los Angeles, California; it has members in about 150 countries and maintains operations in the United States, Australia, Canada, the United Kingdom, and Brazil. The company is privately held. Large investors include Sequoia Capital and Technology Cross Ventures.
eHarmony was founded by Neil Clark Warren, a psychologist and author of relationship advice books, along with Greg Forgatch, Warren's son-in-law. In the late 1990s, after about 35 years of work as a clinical psychologist and marriage counselor, Warren said he decided to test his theory that certain characteristics can predict compatibility and lead to more satisfying relationships. After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company's matching system.
The service was financed with a $3 million investment from Fayez Sarofim & Co. and individual investors. In 2004, eHarmony received the fourth largest venture capital infusion of that year from Sequoia Capital and Technology Crossover Ventures. With its subscription model, the service has been profitable since then and reached a milestone in 2009 as it exceeded $1.0 billion in cumulative revenue.
The service launched its matching service for singles in 2000. Since then, the company has had about 33 million members, and, as of 2008[update], about 15,000 people take the eHarmony questionnaire each day.Harris Interactive said in 2010 that after finding a match on eHarmony, an average of 542 eHarmony members in the United States marry every day. With 14 percent of the U.S. dating-services market, the company trails only IAC/InterActiveCorp, parent of Match.com, which has 24 percent, according to industry researcher IBISWorld. The unique service that has been often noted by eharmony customers for years is the misuse of the website to incur auto-renewals from members. Members frequently complain that the website lacks a stable cancellation for membership or the auto-renewal subscription.
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