EA Digital Illusions CE
Logo in use since 2011
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Formerly called
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| Subsidiary | |
| Industry | |
| Founded | May 1992 |
| Founder |
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| Headquarters | , Sweden |
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Number of locations
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3 offices |
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Area served
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Worldwide |
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Key people
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Karl-Magnus Troedsson (CEO) |
| Products |
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| Revenue |
 1,176,949 million kr |
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86.899 million kr |
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| Profit |
65.584 million kr |
| Total assets |
468.531 million kr |
| Total equity |
127.000 million kr |
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Number of employees
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640 (2016) |
| Parent | Electronic Arts (2006–) |
| Divisions | DICE Los Angeles |
| Website | dice |
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Footnotes / references 2014 Annual Report. |
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EA Digital Illusions CE AB (short EA DICE, formerly Digital Illusions HB and later Digital Illusions CE AB) is a Swedish video game developer based in . The company was founded in 1992 and has been a subsidiary of Electronic Arts since 2006. Its releases include the Battlefield series, Mirror's Edge, and Star Wars Battlefront, and it is also the main developer behind EA's Frostbite engine.
DICE was founded as Digital Illusions in May 1992 in Växjö, Sweden by four people, Ulf Mandorff, Olof Gustafsson, Fredrik Liliegren, and Andreas Axelsson, members of the former demogroup The Silents.The Silents' work is visible in some DICE games. For example, The Silents used the acronym TSL; this acronym is visible in Motorhead on banners and signs. According to the Motorhead manual, TSL is said to stand for "Trans-atlantic Speed League", a case of a backronym.
For an extended period of time, while the employees were also students at Växjö University, the company's office consisted of a small dorm room. During those days the company developed popular pinball games for the Amiga computers, such as Pinball Dreams, Pinball Fantasies and Pinball Illusions. The company moved to Gothenburg in 1994 where it was headquartered until 2005, when that office was merged with the ex-Refraction Games office in Stockholm.
In 1998, the company was registered on the Swedish stock exchange. Although Codename Eagle received a small cult following, the biggest break for DICE was the release of Battlefield 1942 and its sequels and expansions. The Battlefield series jump-started their popularity. In 2004, the total value of the company was estimated at approximately US$55 million.
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