Dodge Caliber | |
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Overview | |
Manufacturer | DaimlerChrysler (2007), Chrysler LLC (2007-2009), Chrysler Group LLC (2009-2012) |
Production | March 2006-2012 |
Model years | 2007–2012 |
Assembly |
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Body and chassis | |
Class | Small family car |
Body style | 5-door hatchback |
Layout | Transverse front-engine, front-wheel drive / all-wheel drive |
Platform | Chrysler PM/MK platform |
Related | |
Powertrain | |
Engine | |
Transmission | |
Dimensions | |
Wheelbase | 103.7 in (2,635 mm) |
Length | 173.8 in (4,415 mm) |
Width | 68.8 in (1,748 mm) |
Height |
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Curb weight | 3,052 lb (1,384 kg) |
Chronology | |
Predecessor | Dodge Neon |
Successor | Jeep Compass, Jeep Patriot]] |
The Dodge Caliber is a front-engine, front-wheel drive five-door compact hatchback manufactured and marketed by Chrysler's Dodge division from model years 2007 to 2012, replacing the Neon and Chrysler PT Cruiser.
Following the Caliber concept which debuted at the 2005 Geneva Motor Show, the pre-production version debuted on at the 2006 North American International Auto Show, with market launch in March of 2006.
The Caliber was manufactured at the Belvidere Assembly (Illinois) plant, and across its six year model run, just over 400,000 were produced
The Caliber was one of Dodge's first modern offerings in Europe and in Asian markets such as Japan and Singapore, as it established new distribution channels there. It was also introduced in China in 2008 as Dodge's second modern vehicle offering in that market. Dodge vehicles were last officially sold in China during the World War II era. The introduction of the Caliber had marked the return of the Dodge brand to Australia since the early 1970s.
The Caliber in Japan joined the Chrysler PT Cruiser in 2007, as the PT Cruiser was offered since 2001, but as with previous Chrysler products sold in Japan, the width dimension exceeded Japanese Government dimension regulations, and Japanese consumers were liable for annual taxes for driving a larger car which affected sales. As Chrysler products were considered large to the Japanese market, Chrysler offered products that offered spacious interiors with four doors and one piece liftgates to broaden their appeal to the Japanese as a compromise for paying the annual tax for large vehicles.
The marketing plan for the first year of the Caliber's production included 20% of the budget for online marketing, print ads, and TV commercials.