Digital cinematography is the process of capturing (recording) film as digital video images rather than through . Digital capture may occur on video tape, hard disks, flash memory, or other media which can record digital data through the use of a digital movie video camera or other digital video camera. As digital technology has improved in recent years, this practice has become dominant. Since the mid 2010s most of the movies across the world are captured as well as distributed digitally despite the fact that this has led to a noticeable reduction in approximate resolution, and thus picture quality.
Many vendors have brought products to market, including traditional film camera vendors like Arri and Panavision, as well as new vendors like RED, Blackmagic, Silicon Imaging, Vision Research and companies which have traditionally focused on consumer and broadcast video equipment, like Sony, GoPro, and Panasonic.
The most notable disadvantage of visual data being recorded and stored as binary data (i.e. digitally) is reduced picture quality through the fact that the resolution limits of most, if not all, commercially available digital video and still image cameras rarely exceed more than 16 Megapixels (16,000,000 px) whereas medium format film cells have been noted to be capable of reaching the equivalent of 400 Megapixels (400,000,000 px) and beyond. The primary motivation behind digital cinematography is ease of use and compact storage. Many who find themselves interested in replicating the true detail and textures of reality prefer to use analogue picture formats to achieve the desired results.