Red Digital Cinema Camera Company
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| Private | |
| Industry | Digital cinematography |
| Founded | 2005 |
| Headquarters | Irvine, California, United States |
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Key people
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Jim Jannard Jarred Land |
| Products | Red One, Epic, Dragon, Scarlet cameras |
| Owner | Jim Jannard |
| Website | www |
The Red Digital Cinema Camera Company is an American company that manufactures digital cinematography and photography cameras and accessories.
The company’s headquarters are in Irvine, California, with studios in Hollywood. It has offices in London and Mumbai, retail stores in Hollywood and New York as well as various authorized resellers and service centers around the world.
Red Digital Cinema was founded in 2005 by Jim Jannard, who had previously founded Oakley. The company started with the intent to deliver an affordable 4k digital cinema camera.
At the 2006 NAB show, Jannard announced that Red would build a 4K digital cinema camera and began taking pre-orders with more than one thousand people putting down a refundable deposit.
In March 2007, director Peter Jackson completed a camera test of two prototype Red One cameras, which became the 12-minute World War I film Crossing the Line. On seeing the short film, director Steven Soderbergh told Jannard: "I am all in. I have to shoot with this." Soderbergh took two prototype Red ONEs into the jungle to shoot his film.
Red Digital delivered the first Red camera in August 2007. Called the Red One it was able to capture 4K images at up to 60 frames per second in the proprietary Redcode format.
The Red One was arguably the first affordable camera that provided filmmakers customizable features and out-of-the-box functionality with the "feature film quality" known to much more expensive 35mm film cameras. By 2016 Red camera prices had raised to become within the most expensive segment of the market, comparable with the price of the 35mm cameras it once sought to represent an affordable digital alternative to.
In 2009, Red released Redcine-X, a post-production workflow for both motion and stills, the R3D Software Development Kit, and introduced the world to the concept of "DSMC" (Digital Stills and Motion Camera).
In 2010, Red offered a sensor upgrade to owners of the original Mysterium sensor to the newer "M-X" sensor. Also in that same year, Red acquired the historic Ren-Mar Studios in Hollywood, and renamed it "Red Studios Hollywood".
In 2013, Red began taking pre-orders for their newest camera, the Epic Red Dragon.
In 2016 a new 8K S35 sensor, called "Helium" was introduced. In early January 2017 this was given the highest sensor score ever, 108, by the DxOMark website, breaking the previous record of 101 points held by the Red Epic Dragon prototype.
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Wikipedia