GoPro
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Formerly called
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Woodman Labs, Inc. |
|---|---|
| Public | |
| Traded as | NASDAQ: GPRO |
| Industry | |
| Founded | 2002 |
| Founder | Nick Woodman |
| Headquarters | San Mateo, California, U.S. |
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Area served
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Worldwide |
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Key people
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| Products | |
| Revenue |
 US$ 1.62 billion (2015) |
 US$ 54.75 million (2015) |
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| Profit |
US$ 36.13 million (2015) |
| Total assets |
US$ 1.10 billion (2015) |
|
Number of employees
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1,483 (2016) |
| Subsidiaries |
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| Website | www |
GoPro, Inc. (marketed as GoPro and sometimes stylised as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.
Founded as Woodman Labs, Inc, the company eventually focused on the connected sport genre, developing its line of action cameras and, later, video editing software. It also developed a quadcopter drone, Karma, released in October 2016.
In October of 2016 before the release of "Karma" quadcopter drone GoPro also known as Woodman Labs released the GoPro "HERO 5" and "HERO 5 Session"
The company was founded by Nick Woodman in 2002. He was motivated by a 2002 surfing trip to Australia in which he was hoping to capture quality action photos, but could not because amateur photographers could not get close enough or buy quality equipment at reasonable prices. His desire for a camera system that could capture the professional angles inspired the 'GoPro' name.
Woodman raised a portion of his initial capital by selling bead and shell belts for under US $20 from his VW van and, later, fashionable camera straps. He also received over $230,000 from his parents to invest in the business.
In 2004, the company sold its first camera system, which used 35 mm film. Digital still and video cameras were later introduced. As of 2014[update], a fixed-lens HD video camera with a wide 170-degree lens was available; two or more can be paired to create 360 video.
On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as President reporting directly to Woodman.
In January, 2016, GoPro partnered with Periscope for live streaming.
After growing the number of employees by more than 500 in 2015, the company responded to weak sales in the fourth quarter by cutting about 7% of its workforce (100 workers) in January 2016.
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Wikipedia