David Alliance, Baron Alliance
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The Right Honourable The Lord Alliance CBE |
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|---|---|
| Lord Temporal | |
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Assumed office 13 September 2004 |
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| Personal details | |
| Born |
Davoud Alliance 15 June 1932 Kashan, Iran |
| Nationality | British |
| Political party | Liberal Democrats |
| Spouse(s) | Alma Joseph Homa Alliance (m. 1982) |
| Relations | Nigel Alliance OBE |
| Children | 2 sons, 1 daughter |
| Occupation | Non-Executive Chairman, N Brown Group |
| Net worth |
 £3.1 billion (2015) |
David Alliance, Baron Alliance, CBE (Persian: داوود آلیانس,Hebrew: דייוויד אליאנס; born 15 June 1932) is an Iranian-British businessman and Liberal Democrat politician of Jewish origin from Iran.
David Alliance (originally Davoud) was born in Kashan, Iran and was educated at the Etahad School, Iran. He began his career in the bazaars of Iran at the age of fourteen and by the age of eighteen moved to Manchester, England. He has three children and five grandchildren, and now lives in Manchester and London.
Alliance was appointed a Commander of the Order of the British Empire (CBE) in the 1984 New Year Honours and in the 1989 New Year Honours received a knighthood, the honour being bestowed 9 February 1989. He was created a life peer as Baron Alliance, of Manchester in the County of Greater Manchester on 1 July 2004 and sits on the Liberal Democrat benches.
He owns 33% and is chairman of N Brown Group plc, a clothing catalogue retailer. He was also the joint founder with Sir Harry Djanogly of Coats Viyella plc (now Coats plc) operating in 67 countries with 22% global market share, employing 70,000 people. Share sales, a valuable art collection and some small private firms account for the remainder of the family fortune. Lord Alliance, with Harry Djanogly, turned Coats Viyella into a £2bn textile business. David Alliance is also one of the primary investors of the web measurement company SimilarWeb.
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