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Dansk Supermarked

Dansk Supermarked A/S
Private
Industry Retail
Founded 1964
Founder Herman Salling
Headquarters Højbjerg, Denmark
Key people
Per Bank, president and CEO
Revenue 55.6 billion DKK (2013)
270 million EUR (2007)
Owner The Salling Companies (81%) / A.P. Moller-Maersk Group (19%)
Number of employees
42,500 (2013)
Subsidiaries Netto
Føtex
Bilka
Salling
Website http://www.dsg.dk/

Dansk Supermarked A/S (Danish Supermarket Ltd) is Denmark's largest retailer, with a market share of 34.9%. It owns several chains of stores - Netto, Føtex, Bilka and Salling. All of these chains operate exclusively in Denmark except Netto, which has expanded into Germany, Poland, Sweden and has made two unsuccessful attempts at operating in the United Kingdom.

The company was founded by Herman Salling as Jysk Supermarked in 1960, but the name was changed to Dansk Supermarked A/S when Herman Salling partnered with the A.P. Moller-Maersk Group in 1964.

The company is 81% owned by F. Salling Invest A/S and F. Salling Holding A/S (known as the Salling Companies) and was 19% owned by A.P. Moller-Maersk Group as of January 2014. On 7 January 2014, A.P. Møller - Mærsk A/S announced that it was selling a 48.68% stake in Dansk Supermarked back to F. Salling Invest A/S and F. Salling Holding A/S (jointly the "Salling Companies"). This transferred control back to the Salling Companies who now own an 81% stake in Dansk Supermarked, with an option to buy back the remaining 19% stake in 2019.

The Danish Supermarket was built on the foundation of the Salling department store, created in 1906 by Ferdinand Salling. He worked there until his death in 1953 and he managed to transform his company into public limited company - F. Salling A/S.

After the death of Ferdinand Salling, his son Herman Salling took over the company. He travelled all over the world in search for inspiration and new ideas. After that he decided to focus on department stores, supermarkets and hypermarket chains.

In 1960, Herman Salling opened his first supermarket store Føtex, through his company Jysk Supermarket, which was a completely new type of store for Denmark. The idea behind that store was to provide both food and textiles under one roof.


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